"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)

"Advancements in technology have made it difficult for people to discern real posts, sites, or videos from fake ones. To help, IPR has created “10 Ways to Identify Disinformation—A Checklist” to help people think before they link: 1. Who is the author or source? 2. How current is the source? 3 ... . Who shared this source? 4. Does the headline match the content? 5. Are the topics trying to create division or distrust? 6. How did the post make you feel? 7. What evidence supports the claim? 8. Does it sound like a joke? 9. Have you verified the information? 10. “Do I really know enough to share this?" (https://instituteforpr.org) more

"The purpose of this guide is to highlight research, theories, models, and research-driven recommendations that will help ensure effective communication strategies for organizations worldwide. The Institute for Public Relations has reviewed more than 100 research articles to assemble this guide. Bel ... ow are 17 Key Findings, which are all backed by research discussed in more detail within the guide." (Executive summary and key findings, page 1) more