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El espot publicitario: Las metamorfosis del deseo

Jesús González Requena, Amaya Ortiz de Zárate
Madrid: Cátedra (1995), 175 pp.

Contains illustrations

Signature commbox: 40-General-S 1995

Topics:
Advertising Spots: Video & Television Consumption, Consumer Behaviour, Consumerism Gender Norms & Roles Messages, Message Design, Message Analysis Television Advertising Television Semiotics