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4
Topics
Audience Research Methods
2
Film Theories
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Narratives, Narrative Structures
1
Mental Health Reporting & Media Representation
1
Media, Mass Media
1
Questionnaires, Questionnaire Design
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
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Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Media Studies: Media History, Media and the Society
Cape Town: Juta, 2nd ed. (2007), xxviii, 436 pp.
