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Film Marketing
Oxford: Elsevier Butterworth-Heinemann (2010), x, 265 pp.
Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management
Burlington, MA; Oxford: Elsevier Butterworth-Heinemann (2004), xiii, 192 pp.
"This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the 21st century. It ref
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