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Marketing do entretenimento

Marcos Cobra (org.)
São Paulo: Editora Senac São Paulo (2008), 279 pp.

Contains tables

ISBN 978-85-7359-680-9

Signature commbox: 212:10-Entertainment 2008

Topics:
Cinema Entertainment and Media / Communication Leisure Market Segmentation Marketing & Branding Television Entertainment, Television Entertainment Programmes Theatre Tourism & Travel
Countries:
Brazil