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História da propaganda no Brasil

Renato Castelo Branco, Rodolfo Lima Martensen, Fernando Reis
São Paulo: IBRACO (1990), 485 pp.

Contains tables, index

Signature commbox: 212:99-Branco

Topics:
Advertising Agencies History of Advertising Journalism Marketing & Branding Press Public Relations Radio Research in Media & Communication Television
Countries:
Brazil