"This study presents findings from research on international media development strategies and practices in Afghanistan between 2001 and 2021. Based on qualitative interviews with 35 Afghan journalists in Afghanistan, the research offers a retroactive assessment of key patterns in International Media ... Assistance. The findings indicate that prevailing media assistance strategies, as perceived by interviewees, were largely aimed at changing attitudes and behaviors through media programs. This reflects a media-centric paradigm in which people are viewed as passive recipients of information rather than active agents of change. Interviewees also noted that the international com-munity underestimated the divide between liberal urban communities and conservative rural com-munities. Media programs often targeted liberal, urban youth, further jeopardizing social cohesion in Afghanistan. Future programs should prioritize citizen engagement in public affairs through the media to help counter the widespread perception that decisions are made elsewhere. Participatory approaches should also include conservative communities, as a sole focus on liberal urban elites has been seen as deepening social divisions." (Abstract) more

"The impacts of media, mainly social media, have attracted greater scholarly attention. However, their effects on public policy development and the decision-making procedure of a government have not been examined so far. Thus, this study examines such effects in pre-Taliban Afghanistan before August ... 2021. Theories of signal detection and agenda-setting are adopted. Five variables (problem identification, media attention, perceived change, social media intensity, and relevance of social media) were conceptualized and operationalized to understand and measure the impact. Two data sets, qualitative and quantitative, were chosen on the eve of a presidential election (September 2019). For the first data set, a 63-question questionnaire was developed and piloted, and a purposive sample was chosen (N = 385). The second set contains in-depth interviews with government employees and bloggers. Findings show that social media influences public policy formulation and decision-making procedures. The results further reveal that social media are an essential vehicle for governance, have the potential to provide a networked public sphere, and bridge the communication gap between government and the public in a fragile state like Afghanistan." (Abstract) more