"1. Political parties and their supporters should concentrate more on issues-based campaign messages than hate campaign messages capable of demeaning personalities, religious/ethnic beliefs as well as ethnicity. 2. Political parties and their candidates should focus more on issue of importance to na ... tional development than mere image projection. 3. The Independent Electoral Commission (INEC), political parties, civil society groups and other stakeholders should promote media and information literacy to enable better deployment of user generated contents that foster democracy and the democratization process. 4. Political parties and candidates should optimise the numerous opportunities (of cost-effectiveness, reach, immediacy, citizens’ engagement, etc.) offered by the rising popularity of new media. 5. Continuous voter education is crucial for the citizens to be more critical in the electoral choices [...]" (Conclusions and recommendations, page 6-7) more