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Why Bad Ads Happen to Good Causes and How to Ensure They Won't Happen to Yours

Andy Goodman
Santa Monica, Calif.: Cause Communications (2002), 58 pp.

Contains illustrations, bibliogr. pp. 55-58

Topics:
Advertising Effects & Impact Nonprofit Advertising, Advertising for Noncommercial Purposes Print Media Advertising
Document Type:
Experiences & Case Studies Guides, Toolkits, Manuals