Safeguarding Media Freedom in the Age of Big Tech Platforms and AI: Policy Manual
Vienna: OSCE Representative on Freedom of the Media (2025), 147 pp.
ISBN 978-92-9234-740-6
"With this Policy Manual, we provide guidance for building an information space free from oligopolistic control, resilient to manipulation, and supportive of independent, pluralistic media. This Policy Manual proposes both structural reforms and targeted mitigation measures – focusing on media visibility, viability, and vigilance. If journalists cannot report safely, if their work is rendered invisible or economically unsustainable, neither the integrity of the public discourse nor media freedom can be protected. Cautious and principled State engagement is needed to ensure that information – as well as the information space – is not captured, neither by private businesses, including platforms and AI giants, nor by the governments of the day. This is a necessary precondition to ensure the media can fulfil its democratic role.
Recognizing the diversity of legal systems and societal contexts across the OSCE, this Policy Manual does not prescribe a ‘one-size-fits-all’ solution. Instead, it offers principled and adaptable guidance, grounded in international human rights standards and OSCE commitments, to support States in designing frameworks that safeguard media pluralism, independence, and public interest over distortion, deception, and division. It aspires to be both a tool and a call to action. It urges States to move from reactive ‘fixes’ towards a proactive, rights-based vision for the future of our information ecosystem – one that restores pluralism and accountability." (Foreword, page 7)
Recognizing the diversity of legal systems and societal contexts across the OSCE, this Policy Manual does not prescribe a ‘one-size-fits-all’ solution. Instead, it offers principled and adaptable guidance, grounded in international human rights standards and OSCE commitments, to support States in designing frameworks that safeguard media pluralism, independence, and public interest over distortion, deception, and division. It aspires to be both a tool and a call to action. It urges States to move from reactive ‘fixes’ towards a proactive, rights-based vision for the future of our information ecosystem – one that restores pluralism and accountability." (Foreword, page 7)
SUMMARY
1 Executive Summary, 12
2 Main Findings and Recommendations, 15
DEPTH ANALYSIS
3 Introduction, 32
4 Captured Online Information Spaces, 36
5 Media Visibility, 58
6 Media Viability, 86
7 Media Vigilance (Safety), 110
8 Next Steps: A Vision for The Future, 132
Annex, 147
1 Executive Summary, 12
2 Main Findings and Recommendations, 15
DEPTH ANALYSIS
3 Introduction, 32
4 Captured Online Information Spaces, 36
5 Media Visibility, 58
6 Media Viability, 86
7 Media Vigilance (Safety), 110
8 Next Steps: A Vision for The Future, 132
Annex, 147