Radio: The Book
Burlington, MA; San Diego: Elsevier Focal Press, 4th ed. (2004), xiv, 225 pp.
Contains index
Series: Elsevier Monographs
ISBN 0-240-80696-4; 9780080497969 (ebook)
1 The Listeners, 1
2 Basic Radio Realities, 5
3 Radio as a Career, 15
4 The Music and the Talk, 39
5 Research, 69
6 Branding and Marketing, 97
7 Promotions, 119
8 The Station's Personnel, 143
9 Other Radio Media, 163
10 Wrap-Up, 173
11 Christmas Programming, 183
Appendix: Forms, 187
2 Basic Radio Realities, 5
3 Radio as a Career, 15
4 The Music and the Talk, 39
5 Research, 69
6 Branding and Marketing, 97
7 Promotions, 119
8 The Station's Personnel, 143
9 Other Radio Media, 163
10 Wrap-Up, 173
11 Christmas Programming, 183
Appendix: Forms, 187
