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Marketing de periódicos y revistas

Fernando Montero Rodríguez
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.

Contains bibliogr. pp. 355-358

Series: Marketing Sectorial

Signature commbox: 20-Management-S 2005

Topics:
Advertising Sales Management Audience Segmentation, User Typologies, Personas Magazines Press Distribution Press Marketing, Branding & Promotion
Countries:
Spain
Document Type:
Textbooks