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Die MedienNutzerTypologie 2.0: Aktualisierung und Weiterentwicklung des Analyseinstruments

Ekkehardt Oehmichen, Christa-Maria Ridder (eds.)
Baden-Baden: Nomos (2010), 276 pp.

Contains tables

Series: Media Perspektiven, 20

Signature commbox: 401:10-Use 2010

Topics:
Audience Segmentation, User Typologies, Personas Audiences & Users Digital & Social Media Use, Internet Use Milieus, Lifestyles Radio Consumption, Radio Use, Radio Audiences Soap Operas & Telenovelas Television Consumption, Televison Use, Television Audiences
Countries:
Germany