Designing Behavior Change Communication Interventions in Education: A Practitioner's Guide
USAID (2014), 33 pp.
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers and facilitators to behavior adoption, (2) designing the strategy, (3) testing the strategy, (4) implementing and monitoring and (5) evaluating the intervention." (Section 1, introduction)
1 Introduction, 5
2 What is Behavior? Behavioral Frameworks, Theories and Models of Change, 8
3 How to Design a Behavior Change Intervention? 17
4 Conclusions, 31
2 What is Behavior? Behavioral Frameworks, Theories and Models of Change, 8
3 How to Design a Behavior Change Intervention? 17
4 Conclusions, 31