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Der Buchverlag: Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing

Eduard Schönstedt
Stuttgart: Metzler (1991), xiii, 282 pp.

Contains bibliogr. pp. 249-260, directory pp. 265-266, index

Signature commbox: 20-Books-G 1991

Topics:
Book Calculation & Pricing Book Marketing, Branding & Promotion Book Publishing Houses Book Publishing Management
Countries:
Germany
Document Type:
Textbooks