Comparative Teaching Effectiveness of Radio and Television
Audio-Visual Communication Review (Washington, DC), volume 7, issue 1 (1959), pp. 14-23
Contains tables, illustrations, bibliogr.
"It deals with an experiment which was designed to compare the relative effectiveness of equivalent radio and television versions of a series of background-of-the-news programs for grade school children." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 187, topic code 210.321.4, 410.321.4)