"This handbook covers most aspects of journals publishing and journals management, but special emphasis is put on systems management, subscription fulfilment, financial control, and effective marketing and distribution, including a chapter on journals marketing on the internet. It also includes a series of model guidelines, model forms, and other documentation that provide illustrative examples of good practice. Additionally, a resources section gives names and addresses of major subscription agents worldwide, resources for developing mailing lists, and details of major review and publicity outlets for African journals. There is also a annotated bibliography and a appendix about "Professional editorial standards" which sets out the requisite skills needed by all those editing in the English-language print media." (Catalogue African Books Collective 1998)