commbox Development Communication

The emphasis of community radio programs in enhancing socio-economic development issues: Sidama radio in focus, Yirgalem, Ethiopia

Eyasu Yaya Sada

Art & Humanities, volume 9, issue 2100126 (2022), 27 pp.

"Community radio is an important tool in bridging the information gap and in mobilizing society for development activities. This study aimed at investigating the emphasis of community radio programs in enhancing socio-economic development perspectives: the case of Sidama Radio in Yirgalem town, Ethi ... more

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Communication for Development: A Practical Handbook
Key Guidance

John Tuckey

London; New York: Bloomsbury Academic (2022), 462 pp.

"This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social ... more

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Narratives and New Voices from India: Cases of Community Development for Social Change

Alankar Kaushik, Abir Suchiang (eds.)

Singapore: Springer (2022), xxi, 318 pp.

"This volume focuses on indigenous knowledge in analyzing the traditions and communication processes within various communities of Northeast India. It deals with the historical and theoretical trajectory of communication for social change as a discipline, bringing together a series of interesting ca ... more

Endline Report on Ugandan Media Coverage of Road Safety

Kampala: African Centre for Media Excellence (ACME) (2022), v, 35 pp.

"This study looks at Ugandan news media coverage of road safety, focusing on the country's three main daily newspapers, three television stations, and two online platforms. The study explores the attention and the nature of coverage these media platforms paid road safety (including road traffic cras ... more

Selected Road Safety Stories from Uganda

Kampala: African Centre for Media Excellence (ACME) (2022), vi, 50 pp.

The Role of Media: Driving Change Towards the SDGs

New York: Media Development Investment Fund (MDIF) (2022), 18 pp.

"In the following brief, we encapsulate those findings and present the relationship between media and the United Nations' Sustainable Development Goals (SDGs). As the struggle to achieve Agenda 2030 takes on ever greater urgency, the role of independent media in achieving the SDGs is crucial. Not on ... more

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Communication and Development: Participatory Action Research and Praxis for Social Justice

Srinivas R. Melkote, H. Leslie Steeves

In: Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 83-99

"Participatory Action Research (PAR) is a subset of action research; it is critical research guided by an emancipatory interest. Critical PAR is committed to social transformation for justice. It is a heuristic approach, which incorporates a praxis that involves social and political action. PAR is c ... more

Can media campaigns change attitudes and spark actions to reduce early child marriage? Impact evaluation of breakthrough’s early marriage campaign in Jharkhand and Bihar states of India

Raghunathan N., Leena Sushant, Siddhi Mankad

New Delhi: International Initiative for Impact Evaluation (3ie) (2021), vi, 45 pp.

"A clustered randomized trial in two states of India examines alternate strategies to reduce child marriage, increase girls' education and change gender attitudes. GPs were randomized into four treatment and one control group in a 1:1:1:2:2 ratio. The GP level intervention from November 2012 deliver ... ed to treatment groups i) A Full Package, comprising mass-media, training and community mobilization programs; ii) a Training Package comprising a combination of mass media and a training program at the block level; iii) a Community Mobilization Package comprising a combination of mass-media and a community mobilization program; iv) and an only Mass Media program. Data from 2,542 households seven years after the start of the program shows that the intervention made significant improvements in impact indicators on girls' education and incidence and age at marriage. As compared to the control GPs, the Full Package intervention increased the age at marriage for girls aged 13-25 on an average by 6.5 months and their education by 9 months. The Full Package also increased the percentage of girls enrolled in school by an additional 9% over the level that control group achieved (92% in Full Package vs 83% in Control Group). The program impacts were similar after controlling for stratification and other household and GP level characteristics. We found that the intervention made an outcome indicator - gender attitudes - more progressive; GP with Full Package had a 0.407 standard deviation (equivalent to approximately 16%) higher gender attitude index than control GPs (p < 0.01). The measure of attitudes is an index of aggregated indices on gender equality, education, marriage, mobility and knowledge. Attitude change was larger for education and mobility indices. For example, the households in the Full Package had 0.26 and 0.33 standard deviations more positive attitude towards girls’ education and mobility than control GPs. We did not find any significant effect on attitudes pertaining to marriage and girl’s work and responsibility. There is little change in norms related to gender roles within the home and education has mostly been perceived as a vehicle for better management of the home, rather than for empowering women to work and be independent." (Summary) more

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Building Capacity in Communication for Development and Health Promotion

Rafael Obregón, Charlotte Lapsansky

In: Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 262-284

"Strengthening capacities in communication for development (C4D) and health communication is critical to achieving the Sustainable Development Goals and other global health and development goals. This chapter presents case studies of recent initiatives undertaken by the United Nations Children´s Fu ... more

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Traditional Folk Media in India: Jathara as a Mode of Communication for Development and Social Change

Srinivas Panthukala

White Falcon Publishing (2021), xxii, 153 pp.

"The contents of this book deals with an overview of traditional folk media, characteristic elements of the study, empirical data of Jathara, Importance of Jathara as a medium of communication for the development of society. The analyzed the role of Jathara as a local and traditional mode of communi ... more

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Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham: Edward Elgar Publishing (2021), xvii, 397 pp.

"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje ... more

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Putting People First: Participatory Development Communication and Sustainable Development in Agriculture and Natural Resource Management

Guy Bessette

In: Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 233-244

"Most effective agriculture, environment and natural resource management projects tend to be those in which community members, development practitioners or agriculture experts jointly identify research or development parameters and participate in the decision-making process. In these projects, commu ... more

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Multidimensional Model for Change: A Comprehensive C4D-Based Framework for Sustainable Development

Paolo Mefalopulos

In: Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 213-232

"This chapter presents the Multidimensional Model for Change (MMC), an innovative model aimed at improving people’s life; it includes the elements of the Communication-Based Assessment (CBA) and Communication Needs Assessment (CNA) frameworks. It is based on a mix of theories of change management ... more

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Endogenous Wisdom in Action - the Positive Deviance Approach: An Alternative Conceptualization of Communication and Social Change Praxis

Arvind Singhal, Monique Sternin, Shafique Muhammad, Lucía Durá

In: Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 154-171

"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent ... more

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The Palgrave Handbook of International Communication and Sustainable Development

Muhammad Jameel Yusha'u, Jan Servaes (eds.)

Cham: Palgrave Macmillan (2021), xxxiv, 635 pp.

"The Palgrave Handbook of International Communication and Sustainable Development is a major resource for stakeholders interested in understanding the role of communication in achieving the UN'S Sustainable Development Goals. Bringing together theoretical and applied contributions from scholars in E ... more

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Learning from Communicators in Social Change: Rethinking the Power of Development

Jan Servaes (ed.)

Singapore: Springer (2021), xxiii, 270 pp.

"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and prac ... more

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La espiritualidad del subdesarrollo: Trabajo, trabajadores y ocio en la prensa católica colombiana (1958-1981)

Andrés Felipe Manosalva Correa

Bogotá: Editorial Pontificia Universidad Javeriana (2021), 259 pp.

"Después de la segunda guerra mundial circuló en América Latina el ideario de que los países podían “desarrollarse” si seguían ciertos pasos entre los que se incluía un cambio de actitudes y de mentalidad en su población. Según esto, los trabajadores debían capacitarse y modificar algu ... more

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Handbook of Communication for Development and Social Change
Top Insights

Jan Servaes (ed.)

Singapore: Springer (2020), 2 vols.

"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... ” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94) more