Filter
127
Featured
Free Access
62
Inspiring Practice
3
Key Guidance
2
Top Insights
2
Topics
Advertising
39
Advertising Markets & Industries
27
Radio Advertising
14
Advertising Planning & Implementation
13
Television Advertising
13
Advertising Effects & Impact
12
Advertising Ethics
8
Digital Advertising, Online Advertising
8
Advertising Agencies
7
Advertising Campaigns
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
6
Media, Mass Media
6
Advertising Audiences & Target Groups
5
Government Advertising, State Advertising
5
Print Media Advertising
5
Media Markets
5
Consumption, Consumer Behaviour, Consumerism
5
Public Funding & Support Policies for Media
5
Marketing & Branding
5
Government / State Advertising: Allocation Policies & Regulation
4
Political Economy of Media
4
Advertising Law & Regulation
3
History of Advertising
3
Radio Spots
3
Audiences & Users
3
Radio Consumption, Radio Use, Radio Audiences
3
Journalism Ethics
3
Media Landscapes, Media Systems, Media Situation in General
3
Financing Media, Financial Media Management
3
Television
3
Advertising Research
2
Advertising Sales Management
2
Children & Advertising
2
Gender Representation & Stereotypes in Advertising
2
Audience Research Methods
2
Media Use, Media Consumption
2
Indirect Censorship, Soft Censorship
2
Public Relations
2
Social Media Marketing & Digital Public Relations
2
Influencers (Social Media)
2
Disinformation, Misinformation, Fake News
2
Media Market Transparency
2
Media Marketing, Branding & Promotion
2
Radio Marketing, Branding & Promotion
2
Ethics in Media & Communication
2
Food / Nutrition Communication & Media Representation
2
Press Landscapes
2
Capitalism
2
Political Influence
2
Media Capture, Vested Political & Other Interests in the Media
2
Propaganda
2
Press
2
Radio
2
Emotions in the Media, Emotional Functions & Messages of Media
2
Persuasive Communication
2
Ideologies
2
Indoctrination
2
Applied Communication Research
2
Access to Public Information, Freedom of Information, Right to Information
1
Adblocking
1
Advertising Criticism
1
Advertising Effects: Children
1
Advertising: Message Development
1
Advertising Spots: Video & Television
1
Editorial Independence: Influence of Advertisers
1
Electoral Advertising, Political Advertising
1
Local Advertising & Local Advertising Markets
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Audience Research
1
Audience Research: Planning & Implementing Surveys
1
Audience Segmentation, User Typologies, Personas
1
Behavior Tracking & Cookies
1
Digital & Social Media Use, Internet Use
1
Media Use: Entertainment
1
Media Use: Families
1
Media Use: Preferred Contents & Programmes
1
Milieus, Lifestyles
1
Target Groups
1
Television Consumption, Televison Use, Television Audiences
1
Election Campaigns
1
Catholic Communication Ethics, Catholic Media Ethics
1
Child Protection, Protection of Minors
1
Christianity (General)
1
Violence in the Media: Film
1
State Influence on the Media
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Ethics in Public Relations
1
Nonprofit Public Relations & Marketing
1
Public Relations: Radio
1
Social Marketing
1
Community Radios
1
Community Radio Sustainability & Financing
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Radio Language & Moderation
1
Culture (General)
1
Financing Nonprofit Organizations
1
Underdevelopment
1
Browser
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Electronic Commerce
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Digital Media Markets
1
Search Engines
1
TikTok
1
Digitalization, Digital Transformation
1
Disinformation & Misinformation Law & Regulation
1
Election Campaigns: Disinformation & Misinformation
1
Media Concentration
1
Media Industries
1
Informal Sector, Informal Economy
1
Markets (General)
1
Television Markets
1
Television Marketing, Branding & Promotion
1
Media Ownership
1
Media Viability & Financial Sustainability
1
Nonprofit Journalism, Nonprofit Media
1
Print Media Economics
1
Economy
1
Sponsorship
1
Education and Communication / Media
1
Ethics in Entertainment
1
Image Ethics, Ethics in Photojournalism
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Female Journalists & Media Workers
1
Gender Norms & Roles
1
Gender Representation & Stereotypes in the Media
1
Women (General)
1
Good Practice Examples
1
Strategy Development & Strategic Planning
1
Health Campaigns: Planning & Implementation
1
Medicines, Medical Drugs
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Journalism
1
Election Reporting
1
Local Television
1
Media Assistance
1
Media Assistance: Financial Sustainability & Management
1
COVID-19 Pandemic: Effects on Journalism, Media & Communication
1
Information
1
Stereotypes in Media & Communication
1
Financing Public Service Media
1
Democratization
1
Public Opinion
1
Public Opinion Manipulation
1
Magazines
1
Newspapers
1
Public Media, State Media
1
Radio Aesthetics
1
Fear, Anxiety
1
Religion and Communication
1
Religion (General)
1
Research in Media & Communication
1
Research Methods
1
Digital Media Technologies
1
Mobile Phones, Smartphones
1
Television Semiotics
1
Visual Representations
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia
Mancera; Ernst & Young (2015), 34 pp.
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
...
TRAI Consultation on Community Radio: Survey on Advertising and Other Community Radio Related Issues
New Delhi: OneWorld Foundation India (2015), 14 pp.
Manual de comunicación publicitaria
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
A Clash Between Journalistic and Capitalist Values? How Advertisers Meddle in Journalists’ Decisions at the Nation Media Group in Kenya
Journal of African Media Studies, volume 6, issue 1 (2014), pp. 27-42
"Grounded in the critical political economy of the media tradition, it is argued in the article that, in the highly commercialized media environment in Kenya today, market forces pose the greatest threat to media freedom and responsibility. Through in-depth qualitative interviews of twenty journalis
...
The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin; Amsterdam: Plural Media Services; Media in Cooperation and Transition (MiCT); DOEN Foundation (2014), 109 pp.
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
...
El poder de la industria publicitaria en México
México, DF: Comunicación y Política Editores (2014), 335 pp.
Look Beyond the Obvious: The Blueprint for Media Strategies in Africa
Nielsen (2013), 13 pp.
Radio, Werbewirkung und Kontakte
Media Perspektiven, issue 10 (2013), pp. 471-482
"Die Werbekunden erwarten von den Vermarktern Nachweise über die Wirkung der gebuchten Werbeflächen und Werbezeiten. Neben dem Return on Investment (ROI), der angibt, welcher Anteil der Werbeausgaben über den Mehrumsatz des beworbenen Produktes zurückgespielt wurde, gibt es eine Vielzahl weitere
...
Food Marketing, Children, and Obesity in Chile: Evidence and Challenges for Regulation
Communication Research Trends, volume 32, issue 2 (2013), pp. 14-18
Dimensions of Advertising Theory and Practice in Africa
Dakar: Amalion Publishing (2013), xxii, 256 pp.
Ni premio ni castigo: Inversión, mecanismos y procedimientos de asignación de la publicidad oficial en Uruguay
Montevideo: Friedrich-Ebert-Stiftung (FES) (2012), 34 pp.
Description and Analysis of Advertising Used in Argentinean Radio Prime Time
In: Radio Evolution: Conference Proceedings
Madalena Oliveira, Pedro Portela, Luís António Santos (eds.)
Braga: Communication and Society Research Centre University of Minho (2012), pp. 319-328
"Radio advertising in Argentina has been adapted to the changing needs of radio. This paper aims to describe and analyze the advertisement formats used in the four leading prime time programs in Argentina. The methodology is a content analysis that is applied to a sample of four programs each one wi
...
Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. und erw. Ausg. (2011), 272 pp.
Handbuch für Mediaberater im Hörfunk
Baden-Baden: Ed. Fischer Nomos, 2., aktualisierte Aufl. (2011), 196 pp.
"Das Buch ist nicht als allumfassendes, wissenschaftliches Fachbuch zu verstehen. Vielmehr ist es ein Buch für die tägliche Praxis. Es vermittelt Grundlagenwissen aus den Bereichen Marketing, Medien und der Kommunikation mit dem Kunden (u.a. aus dem NLP). Darüber hinaus finden Sie eine Vielzahl v
...
Representations of the Third World in NGO Advertising: Practicalities, Colonial Discourse and Western Understandings of Development
Journal of African Media Studies, volume 3, issue 2 (2011), pp. 25-41
"This article examines the many factors influencing NGO advertisements and their visual representations of the Third World. Focusing on two specific advertisements, this work explores the influence of practical constraints and specific marketing techniques. Applying the work of Edward Said and Homi
...
Análise de discurso crítica da publicidade: Um estudo sobre a promoção de medicamentos no Brasil
Beira: Livros LabCom (2010), 391 pp.
Advertising: A Very Short Introduction
Oxford; New York: Oxford University Press (2010), 140 pp.
Lokal-TV und Werbemarkt: Sichtweisen und Wertungen von mittelständischen Unternehmen, Media- und Werbeagenturen
Berlin: Vistas (2010), 177 pp.
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
