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Power is Everywhere: How Stakeholder-Driven Media Build the Future of Watchdog News

Mark Lee Hunter, Luk N. Van Wassenhove, Maria Besiou

Stakeholder Media Project (2016), 161 pp.

"Social or not, we contend that there is substantially more room for commercial practices and enterprises in the independent news space than has generally been recognized. A primary goal of this book is to show journalists and entrepreneurs how they may occupy that space through stakeholder-driven m ... edia. First, in Chapters One and Two we will set out key components of business models. From that base we will distinguish stakeholder-driven media (SDM) from mainstream media (MSM), in particular where their value propositions are concerned. We will then explore current variations on these principles in SDM. At the end of the book we will return to this theme, through outlining SDM enterprises that may soon emerge. Our predictive track record is not perfect, but it’s not bad; in 2010 we predicted that media focused on fact-checking would become a growth sector, and in 2016 there are well over 100 of them around the world. Replace: Fact-checking played a key role in the 2016 U.S. election, too. We also believe that stakeholder-driven media are changing the strategies by which “impact” is achieved in journalism; this is the subject of Chapter Three. The landmark research of David L. Protess and his colleagues showed that investigative journalism achieves reforms most often through a sustained effort involving a coalition of social and institutional forces, and rarely from a single “mobilizing” article or series in any media. Put another way, the broader story – how events play out over time – trumps the scoop; the last word beats the first word. That finding directly inspired our own research into how SDM achieve reform, and sensitized us to why MSM may not always be the ideal vehicle for journalism that seeks to change the world: In practice, MSM rarely stick around for the broader story. Likewise, non-profit investigative journalism centers – who, as we noted, typically rely on MSM to publish their stories – rarely follow their blockbuster stories across the years required to achieve reform or relief for victims. This is considered advocacy, not objective or even credible reporting. In contrast, stakeholder-driven media consider advocacy part of their mission. They exist, precisely, to defend the interests of a community of practice or interest, to help carry through its agenda. That may not make them credible to MSM, but it certainly makes them credible to their users. SDM do not go on to the next story and forget the preceding one. They pursue a story so long as it matters to their stakeholders – their community. They are thus capable of achieving results over time that MSM rarely attain. For that reason, serious journalists are well advised to see how they may collaborate with SDM as well as MSM. Because of stakeholder-driven media, the notion that the attention of MSM is required to set reform agendas is no longer as true as it was when sociologist Michael Lipsky famously described how activists use news media to dramatize their demonstrations and embarrass authorities into action.3 We have studied numerous cases in which SDM, not MSM, determined the outcome. We have seen that the MSM have lost a surprising share of their previous agenda-setting influence, and SDM have gained it. We will show you how, and we will show you how you can capture and wield that influence yourself. We hope you will do it for the benefit of your own community, as well as the rest of the world." (Page 9-10) more

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Measuring the Audience: Why it Matters to Independent News Media and How it Can Contribute to Media Development

Michelle J. Foster

Washington, DC: Center for International Media Assistance (CIMA) (2014), 21 pp.

"Independent news media, which often operate on the fringes of media markets, risk being left out completely if they are not participating whole-heartedly, and with solid knowledge and support, in these emerging arenas. They must embrace audience research as the foundation of both their business dev ... more

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Financially Viable Media in Emerging and Developing Markets
Top Insights

Anne Nelson (ed.)

Paris: World Association of Newspapers and News Publishers (WAN-IFRA); African Media Initiative (AMI) (2011), 118 pp.

"This report investigates the relationships between media freedoms, financial sustainability of media in emerging markets, and international media support. It is based on a survey of more than 220 newspapers and media executives in more than sixty countries in Africa, Asia, Europe and the Americas, ... more

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Behind the Scenes: Transparency in Lebanese Media Business Practices

Internews Network (2009), 64 pp.

"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to ... more

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Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guidance

John Prescott Thomas

New Delhi: UNESCO (2009), 138 pp.

"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide ... more

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The Extraordinary Editor: A Handbook for South African Media Leaders
Key Guidance

Guy Berger, Elizabeth Barratt

South African National Editors' Forum (SANEF) (2008), 194 pp.

"The extraordinary editor” provides media leaders with the skills to run their news organisations by learning about the mistakes and successes of other experienced editors. The presented examples are mainly derived from South African newspapers, but the issues tackled may apply to other media anyw ... more

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La otra cara de la libertad: La responsabilidad social empresarial en medios de comunicación de América Latina
Top Insights

Germán Rey (coord.)

Bogotá: Fundación para el Nuevo Periodismo Iberoamericano (FNPI) (2008), 215 pp.

"'La otra cara de la libertad' busca servir de mapa a los gerentes, directores y dueños de medios que, desde la perspectiva de la Responsabilidad Social Empresarial -RSE-, intentan atender las crecientes exigencias a las que se enfrentan sus empresas. Contribución al desarrollo sostenible, alianza ... more

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Money Matters: How Independent Media Manage to Survive. 15-16 September 2006

A. Sofie Jannusch (ed.)

Aachen: Catholic Media Council (CAMECO); Forum Medien und Entwicklung (fome) (2007), 77 pp.

"Discussions on how to support sustainability of independent media generally focus on the political conditions, the legal framework and – especially in German development cooperation – on the quality of journalistic coverage. Nevertheless, economic factors are of equal importance, not only for p ... more

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Des radios pour informer: La formation in situ, le journalisme radio, le management d'une radio
Key Guidance

Pierre Martinot

Paris: Panos Paris (2007), 171 pp.

"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée ... more

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Redaktionelles Wissensmanagement

Anton Simons

Konstanz: UVK (2007), 318 pp.

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Revenue Generation for Robust African Media: Practical Ideas, Experiences and Innovations of Frontline Managers
Key Guidance

Francis Mdlongwa (ed.)

Johannesburg: Konrad-Adenauer-Stiftung (KAS); Sol Plaatje Institute for Media Leadership School of Journalism and Media Studies Rhodes University (2007), 68 pp.

"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an ... more

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Building Sustainability for Media Centres: A Handbook on Best Practices
Inspiring Practice

Yasha Lange, Thomas Hughes

Copenhagen: International Media Support (IMS) (2007), 52 pp.

"Media centres around the world are facing the same challenges in ensuring long-term sustainability after “start-up” funding from donors ceases. In order to overcome these challenges, a number of centres have pioneered innovative approaches for ensuring financial and institutional viability and ... more

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Broadcast Management: A Handbook for Asian Broadcasters

Gareth Price

Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD) (2006), 93 pp.

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Gestión periodística: Herramientas para lograr un periodismo efectivo y de calidad

Carlos Jornet

Buenos Aires: Prometeo Libros (2006), 265 pp.

"¿Es posible lograr que en la Redacción de una empresa periodística convivan los conceptos de calidad y creatividad con los de eficiencia y productividad? ¿Son aplicables en las Redacciones las herramientas tradicionales de gestión de empresas? De estos interrogantes parte el autor para analiza ... more

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Aufbau einer lokalen Zeitung in Kambodscha: Konzeptionelle Überlegungen zu Redaktion, Technik und Vertrieb
Key Guidance

Sandra Bulling

Siegen: Diplomarbeit Fachhochschule Rhein-Sieg (2004), 118 pp.

"Die vorliegende Diplomarbeit besteht aus zwei Teilen: Der erste Teil besteht aus einer theoretischen Einführung in die politische und gesellschaftliche Situation Kambodschas, einer Darstellung des Pressewesens und technischen Entwicklung des asiatischen Königreiches. Er soll dem besseren Verstän ... more

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Redaktionsmanagement

Kurt Weichler

Konstanz: UVK (2003), 261 pp.

"Kurt Weichler ist überzeugt, dass Journalisten, die das Redaktionsmanagement verstehen, ihre publizistische Autonomie besser sichern können. Deshalb beschreibt er hier das Managementwissen unter Berücksichtigung der spezifischen journalistischen Aufgaben und redaktionellen Perspektive. Unter Bez ... more

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Beta Story: A Case Study of Jugoslavia's First Independent News Agency

Ljubica Markovic

Ana Selic (transl.)

Prague: Media Development Loan Fund (MDLF) (2000), 60 pp.

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Redaktionsmanagement: Ansätze aus Theorie und Praxis

Miriam Meckel

Wiesbaden: Westdeutscher Verlag (1999), 271 pp.

"Vom Redakteur zum Redaktionsmanager - diesen Weg gehen immer mehr Journalisten als Reaktion auf Veränderungen im redaktionellen Arbeitsfeld. Das Buch analysiert diese Veränderungen hinsichtlich der Probleme und Chancen, die eine zunehmende Verzahnung von journalistischer Qualitätssicherung und � ... more

Financially Viable Media in Emerging and Developing Markets Top Insights

Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition Key Guidance

The Extraordinary Editor: A Handbook for South African Media Leaders Key Guidance

La otra cara de la libertad: La responsabilidad social empresarial en medios de comunicación de América Latina Top Insights

Des radios pour informer: La formation in situ, le journalisme radio, le management d'une radio Key Guidance

Revenue Generation for Robust African Media: Practical Ideas, Experiences and Innovations of Frontline Managers Key Guidance

Building Sustainability for Media Centres: A Handbook on Best Practices Inspiring Practice

Aufbau einer lokalen Zeitung in Kambodscha: Konzeptionelle Überlegungen zu Redaktion, Technik und Vertrieb Key Guidance