Toolbox Management & Financing

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La radio comunitaria: Una empresa social sustentable. Herramientas para la gestión

Miguel Fajardo Rojas, Beatriz Toloza Suárez, Fernando Tibaduiza Araque, Olga Marín Arango

Bogotá: Ministerio de Tecnologías de la Información y las Comunicaciones; Ministerio de Cultura; vive digital (2010), 78 pp.

"El texto propone un marco teórico sobre comunicación y participación, sintetiza los aspectos fundamentales de las emisoras comunitarias para detenerse en los principios y criterios que deben ser tenidos en cuenta para una gestión adecuada y para el logro de su sustentabilidad como empresas soci ... more

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La sostenibilidad de la radio ciudadana: Ruta para una nueva gestión

Asdrúbal Romero Marín

Bogotá: Ministerio de Cultura (2009), 25 pp.

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Sustainability Challenges Facing Community Radio: A Comparative Study of Three Community Radio Stations in Limpopo Province

Muswede Tavhiso

Limpopo: Master Thesis University of Limpopo (2009), xii, 193 pp.

"This is a qualitative comparative study on sustainability challenges facing the community radio sector in Limpopo Province, South Africa. The study explores and determines community radio’s social acceptance to target communities, identifies its fundraising and marketing strategies, and evaluates ... more

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Approches internationales en matière de financement de la radio communautaire et de la radio de campus

Richard Cavanagh

Ottawa: Connectus Consulting (2009), 52 pp.

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Community Media Sustainability Guide
Key Guidance

Jean Fairbairn (ed.)

Arcata, Calif.; Washington, DC: Internews (2009), 90 pp.

"Like other publications on "commmunity media sustainability", this guide looks not only at financial, but also institutional sustainability, and social sustainability, i.e. it's rootedness in the community to which it belongs. The first section highlights the centrality of mission for sustainabilit ... more

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Community Radio for Development in South Asia: A Sustainability Study

Faheem Hussain, Rahul Tongia

[authors] (2008), 13 pp.

"We examine the sustainability of Community radio (CR) as a tool towards achieving the overall development in the South Asian region. A cross-country comparison of CR in areas including people’s participation, regulatory scenarios, human resource development, technology usage trends, financial pra ... more

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Atrapa sueños: La sostenibilidad en las radios populares y comunitarias

Buenos Aires: Asociación Mundial de Radios Comunitarias América Latina y Caribe (AMARC ALC); Asociación Latinoamericana de Educación Radiofónica (ALER) (2008), 48 pp.

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Developing a Business Model for a Community Radio Station in Port Elizabeth: A Case Study

Anthony Thamsanqa "Delite" Ngcezula

Port Elizabeth: Master Thesis NMMU Business School (2008), ix, 130 pp.

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Guidebook on Sustainability
Inspiring Practice

Bill Siemering, Jean Fairbairn

Washington, DC: Developing Radio Partners (2007), 90 pp.

"The authors present six local and independent radio stations from Africa - community radio stations, and commercial and NGO run radio stations with strong community participation - showcasing good practices for sustainability, defined as "ability of a radio station to maintain a good quality develo ... more

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A Balancing Act: Entrepreneurship in Community Media

Saba El-Ghul

3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 1 (2005), pp. 37-49

"The community radio sector is experiencing a time of rapid growth in Australia. While community broadcasting participants generally welcome the sector’s growth, they have expressed concern over the lack of proportionate funding increase from the Federal government. The key issue is the need to fi ... more

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Marketing Community Radio

Max MacDonald

Melbourne: Community Broadcasting Foundation, 2nd ed. (2002), 40 pp.

"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more

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Financial Sustainability Model for Community Radio Stations in Southern Africa

Dick Maganga, Zwide Mbulawa (eds.)

Gaborone: Southern Africa Institute for Media Entrepreneurship Development (SAIMED) (2002), 22 pp.

"This model is based on a research of six Namibian Community Radio Stations. It argues that a newly established - or even an existing - community radio station can achieve financial sustainability by implementing seven elements: 1. Environmental Scanning, 2. Strategic Planning, 3. Partnership Establ ... more

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Community Radio in a Global Context: A Comparative Analysis in Six Countries

Eryl Price-Davies, Jo Tacchi

Community Media Association (2001), 77 pp.

"This report was commissioned by the Community Media Association (CMA) to suggest criteria for the establishment of a community radio sector in the United Kingdom. The report compares the legal and regulatory frameworks for community radio in Australia, Canada, France, Holland, Ireland and South Afr ... more

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