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Storytelling
96
Nonprofit Public Relations: Design & Implementation
81
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Public Relations
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Nonprofit Public Relations: Experiences
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NGOs & Civil Society Organizations: Communication Strategies & Practices
23
Communication Strategies
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Strategic Communication Planning
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Campaigning
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Development Communication, Communication for Development (C4D)
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Crisis Communication
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Rhetorics, Public Speaking, Speeches
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Online Marketing, Online Public Relations
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Communication for Social Change
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Organizational Communication, Institutional Communication
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Social Marketing
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Marketing & Branding
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Social Media
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Nonprofit Organizations, NGOs
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Gaming, Video Games
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Corporate Communications
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Digital Activism, Cyber Advocacy
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Development Organizations: Communication Strategies & Media Representation
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Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
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Community Development
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Financing Nonprofit Organizations
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Online Public Relations
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Communication & Conversation Skills
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Change & Process Management
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Nonprofit Advertising, Advertising for Noncommercial Purposes
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Advocacy
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Development Aid Public Relations, Development Public Awareness Raising
4
Discourse & Discourse Analysis
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NGO Websites
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HIV / AIDS Communication
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Ethics in Public Relations
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Public Relations: Evaluation, Monitoring, Impact Assessment
3
Community Media
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Oral Cultures & Traditions, Oral History, Oral Testimonies
3
Messages, Message Design, Message Analysis
3
Nonprofit Management, NGO Management, Management General
3
Communicating Development Projects, Media in Development Programmes
3
Digital Platforms & Intermediaries
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Interactive Media
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Digital Journalism, Online Journalism
3
Social Media Marketing in Broadcasting Enterprises
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Twitter & Microblogs
3
Instagram
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YouTube
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Education and Communication / Media
3
Environmental Communication
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Communication for Sustainable Development
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Corporate Communications: Internal
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Knowledge Management
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Political Communication
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Emotions in the Media, Emotional Functions & Messages of Media
3
Persuasive Communication
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Infographics & Data Visualization
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Advertising Planning & Implementation
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Celebrity Humanitarianism
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Gender Advocacy & Empowerment, Gender Mainstreaming
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Social Movements: Communication Strategies & Practices
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Audiences & Users
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Target Groups
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Book Marketing, Branding & Promotion
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Catholic Church: Public Relations & Institutional Communication
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Catholic Digital Media Presence & Online Communities
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Church Public Relations
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Parish Communication, Parish Public Relations
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Theologies of Communication
2
Films
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Community Communication
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Groups, Group Communication, Group Development
2
Media Monitoring, Media Observatories
2
Collective Memory & Media, Media Representation of History
2
Narratives, Narrative Structures
2
Writing & Writing Styles
2
Development NGOs
2
Development Aid Reporting
2
Development Journalism & Media Representation of Development Issues
2
Crossmedia Publishing
2
Financing Digital / Online Media
2
Podcasts
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Climate Change Communication, Climate Journalism
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Gender and Media, Gender and Communication
2
Health Communication
2
Food / Nutrition Communication & Media Representation
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Journalistic Skills
2
Mobile Journalism, Video Journalism
2
Poverty & Impoverished People: Reporting & Media Representation
2
Local Communication & Media
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Human Rights Protection
2
Corporate Identity
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
Photography
2
Social Photography
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Everyday Life
2
Creativity
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Research Report Writing
2
Mobile Phone Apps
2
Mobile Phone Use for Social Purposes, Mobiles for Development
2
Non-Western Communication Approaches
2
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Outdoor Advertising
1
Advocacy Campaigns
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Film & Video Advocacy / Activism
1
Lobbying
1
Agricultural Information & Extension
1
Audience Feedback, Interaction & Participation
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Digital & Social Media Use: Youth
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Authoritarian Regimes: Media Systems & Landscapes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Campaigning: Experiences
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Children and Media
1
Animated Cartoons, Animated Films
1
Child Protection, Protection of Minors
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Comics, Cartoons, Caricatures
1
Educational Comics & Comics for Development
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Celebrities, Idols, Stars
1
Film & Gender
1
Film Directing
1
Comedies
1
Documentaries, Television Documentaries, Web Documentaries
1
Science & Research Dissemination Films
1
Short Films
1
Film Studies & Research
1
Screenwriting, Film Scriptwriting, TV Scriptwriting
1
Associations: Communication Strategies & Practices
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Public Relations: Radio
1
Alternative Communication & Media
1
Comunicación Popular
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Conflicts
1
Reconciliation Work
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
1
Human Security Reporting
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content Analysis (Research Method)
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Theatre for Development
1
Creative & Cultural Industries
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Development Communication: Indigenous & Traditional Communication
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Media Usability
1
Digital Media Management, Online Media Management
1
Digital Skills, Digital Production Skills
1
Email, Electronic Mail
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Web Entertainment Series
1
Search Engines
1
Blogging, Blogs
1
Facebook
1
Influencer Marketing
1
Journalistic Social Media Use
1
TikTok
1
WhatsApp
1
Websites
1
Website Design & Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Disaster & Humanitarian Crisis Reporting
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Emergency Health Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Disinformation, Misinformation, Fake News
1
Countering Hate Speech, Disinformation & Propaganda
1
Information Products & Services
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Domestic Workers
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Adult Education
1
Educational Games, Serious Games
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Higher Education
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Webinars
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Biodiversity Communication
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Ethics in Media & Communication
1
Accountability & Transparency of the Media
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
1
Collaboration
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Good Practice Examples
1
Moderation / Facilitation Skills & Techniques
1
Strategy Development & Strategic Planning
1
Counselling
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Experiences
1
Health Information Materials
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
UNESCO
1
Civic Journalism, Public Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Safety of Journalists, Safety Risks of Media Workers
1
News
1
News Agencies
1
Photojournalism
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Election Reporting
1
Protests, Protest Movements, Protest Reporting & Media Representation
1
Risk Communication
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Nonverbal Communication, Body Language, Gestures
1
Voice & Speaking
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Social Media Landscapes
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Financing Media, Financial Media Management
1
Human Resources Development, Personnel Management
1
Direct Marketing
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migration & Refugees Reporting & (Social) Media Representation
1
Digital Photography
1
Civic Engagement, Citizen & Community Participation
1
Public Interest
1
Police
1
Reputation
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Project Management
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Project Financing
1
Radio Formats
1
Radio Programming, Programme Structures & Schedules
1
Helplines, Hotlines
1
Media Effects
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Applied Communication Research
1
Communication & Media Indicators
1
Qualitative Analysis
1
Data Collection, Data Collection Methods
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Quantitative Research Methods
1
Corruption & Combating Corruption
1
Networks & Networking
1
Resilience
1
Theories of Change
1
Low-Cost Technologies
1
Software
1
Mobile Phones, Smartphones
1
Television Programming, Programme Structures & Programme Policies
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Visual Communication
1
Audiovisual Language
1
Design & Layout
1
Visualization
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
Wiesbaden: Springer Gabler (2018), xv, 189 pp.
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
...
Hören, Sehen, Staunen: Kulturgeschichte des mündlichen Erzählens
Hildesheim; Zürich; New York: Georg Olms Verlag, 2. überarb. und erw. Aufl. (2018), 598 pp.
"Beim Stichwort „mündliches Erzählen“ denkt man hierzulande vor allem an „Märchen“, kurze und wundersame Erzählungen der Landbevölkerung vergangener Zeiten. Tatsächlich aber kannten alle Kulturen raffinierte Erzählkünste, die häufig auch Schriftliteratur und Theater inspirierten. Au
...
Handbuch NGO-Kommunikation
Wiesbaden: Springer VS (2018), x, 540 pp.
"Nichtregierungsorganisationen (NGO) haben in den letzten 20 Jahren stark an Bedeutung zugenommen. Die fortschreitende Globalisierung hat sie zu eigenständigen politischen Akteuren gemacht, deren Rolle von der Kontrolle bis zur aktiven politischen Mitgestaltung reicht. Und etablierte Institutionen
...
Digital Stories as Data
In: Handbook of Communication for Development and Social Change
Jan Servaes (ed.)
Singapore: Springer (2018), 11 pp.
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
Die internationale Öffentlichkeitsarbeit von NGOs im 21. Jahrhundert
In: Handbuch NGO-Kommunikation
Nadine Remus, Lars Rademacher (eds.)
Wiesbaden: Springer VS (2018), pp. 343-364
"Dieser Beitrag gibt einen Überblick über relevante Ansätze und Erkenntnisse zur Koordination und Organisation internationaler PR von NGOs. Darüber hinaus werden Befunde einer empirischen Studie vorgestellt, in der die Öffentlichkeitsarbeit internationaler NGOs vor dem Hintergrund der generisch
...
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
Lioncrest Publishers (2018), 192 pp.
"In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn the seven essential ingredients for a profitable channel, new strateg
...
Kampagnenprofis in der Zwangsjacke: Krisenkommunikation und Krisenmanagement in NGO
In: Handbuch NGO-Kommunikation
Nadine Remus, Lars Rademacher (eds.)
Wiesbaden: Springer VS (2018), pp. 365-377
"Non Governmental Organizations (NGO) üben Funktionen der gesellschaftlichen Kontrolle und der Anwaltschaft für Benachteiligte aus; sie agieren zum Teil selbst offensiv oder konfrontativ in der Öffentlichkeit. Mit ihrer zunehmenden öffentlichen Präsenz steigen allerdings auch der Bedarf an Legi
...
Vertrauensforschung für NGOs: NGO-Trust Index und NGO-Trust Map
In: Handbuch NGO-Kommunikation
Nadine Remus, Lars Rademacher (eds.)
Wiesbaden: Springer VS (2018), pp. 443-460
"Dieser Beitrag widmet sich dem medienvermittelten Vertrauen in NGOs. Ein auf Basis der Theorie des öffentlichen Vertrauens (Bentele 1994) entwickeltes, inhaltsanalytisches Messinstrument, der NGO-Trust Index (NGO-TI) und die Ergebnis-Visualisierung in der NGO-Trust Map (Wohlgemuth et al. 2013), we
...
So wird man Influencer! Machen, was man liebt, und Geld damit verdienen
München: Redline Verlag (2018), 239 pp.
"So manche oder mancher spielt mit dem Gedanken, seine Social-Media-Aktivitäten und Reichweite zum Beruf zu machen und etwa mit Instagram seinen Lebensunterhalt zu bestreiten. Dass das jedoch weit mehr bedeutet, als gekaufte Produkte möglichst unauffällig im Netz zu platzieren, zeigt Marie Luise
...
Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
Wiesbaden: Springer Gabler (2018), xviii, 247 pp.
"Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug-
...
Digital Activism Survey on Palestinian Civil Society Organizations: A Questionnaire on Performance, Challenges and Needs
Haifa: 7amleh – Arab Center for Social Media Advancement (2018), 67 pp.
"The results of the questionnaire showed that most Palestinian organizations do think about and deal with media work in general. Since ninety-three percent of the organizations surveyed were already dealing with media, while 58% employed at least one person in a specialist position. Only 32% had a s
...
2018 Global NGO Online Technology Report
Nonprofit Tech for Good; Public Interest Registry (2018), 27 pp.
"Throughout the 2000’s, NGOs experimented with promoting “Donate Now” buttons and online donation pages, and through a process of trial and error, learned a winning strategy that still works today. Specifically, NGOs that are successful at online fundraising have embraced a content strategy of
...
Guide des bonnes pratiques du plaidoyer dans les médias et les réseaux sociaux
Abidjan: Internews; USAID (2018), 77 pp.
Disinformation Toolkit
Washington, DC: InterAction (2018), 27 pp.
"As the largest alliance of U.S.-based nonprofits that work around the world, we believe it is critical to raise awareness about the evolving threat of online disinformation. Whether our members are providing emergency assistance to people fleeing conflicts, promoting democratic governance in places
...
Resilience & Storytelling
Televizion, volume 31 (2018), pp. 3-43
Stories
Amsterdam: Amsterdam University Press (2018), 208 pp.
Storytelling in Media
Asia-Pacific Institute for Broadcasting Development (AIBD) (2018), iii, 61 pp.
Comunicación popular para la defensa de las autonomías: Guía metodológica para la incidencia pública y política
San José (CR): Voces Nuestras (2018), 52 pp.
"Esta guía metodológica sistematiza dinámicas y herramientas construidas colectivamente por el equipo de la Asociación Voces Nuestras y agrupaciones aliadas. Nuestra propuesta fue aplicada y validada en procesos de formación a partir del año 2017, en el trabajo con organizaciones puente y defe
...
Social Media Guide for Politicians
Northlands, ZA: Konrad-Adenauer-Stiftung (KAS) (2018), 34 pp.
"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an
...
Strategic Social Media Management for NGOs
In: Handbook of Communication for Development and Social Change
Jan Servaes (ed.)
Singapore: Springer (2018), 18 pp.
"Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the
...
