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66
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Inspiring Practice
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Key Guidance
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Advocacy & Empowerment: Planning & Implementation
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Advocacy
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Campaigning: Planning & Implementation
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Advocacy & Empowerment: Monitoring & Evaluation
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Media Advocacy, Media Activism
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Campaigning
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Advocacy & Empowerment: Youth
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Health Campaigns: Planning & Implementation
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Theories of Change
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Nonprofit Public Relations & Marketing
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Nonprofit Public Relations: Design & Implementation
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Sustainable Development Goals (SDG)
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Good Practice Examples
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Media Law & Regulation
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Project Design, Project Planning
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Advocacy & Empowerment: Children
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Advocacy & Empowerment: Chronically ill People
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Advocacy & Empowerment: Ethnic Minorities
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Social Movements: Communication Strategies & Practices
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Authoritarian Regimes, Dictatorships
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Campaign Strategies
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Campaigning: Evaluation, Monitoring, Impact Assessment
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Campaigning: Message Design
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Digital Media Campaigns
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Event Marketing & Communication
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Communication Rights
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Freedom of Expression
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NGOs & Civil Society Organizations: Communication Strategies & Practices
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Online Marketing, Online Public Relations
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Religion and Justice / Peace / Reconciliation
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Messages, Message Design, Message Analysis
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Theatre for Development
1
Collective Memory: Violent Conflicts & Wars
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Communication for Social Change
1
Data
1
Online Fundraising
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Environmental Communication: Planning & Implementation
1
Social Norms
1
Developing Position Papers & Drawing up Recommendations
1
Strategies
1
Health Communication
1
Food, Food Security, Nutrition
1
Health Campaigns: Concepts & Strategies
1
HIV / AIDS Communication
1
Polio Communication
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Vaccination Campaigns & Vaccine Hesitancy
1
United Nations (UN)
1
UNICEF
1
Safety of Journalists, Safety Risks of Media Workers
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Interpersonal Communication, Interpersonal Relations
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Media & Communication Policies
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Constitutions
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Transitional Justice
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Strategic Alliances, Strategic Partnerships
1
Democratization
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Public Interest
1
Shrinking Spaces for Civil Society & Political Actors
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Opinion Leaders, Politicians, Decision Makers, Elites
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Science Communication & Research Dissemination
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Resilience
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Social Change
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Social Justice
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Language
Document type
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Advocacy toolkit: Influencing the post-2015 development agenda
Sustainable Development 2015 (SD2015) Programme; CIVICUS; UN DESA (2014), 68 pp.
How to Produce a Policy Brief
Results for Development; ThinkTank Initiative; Comms Consult (2014), 3 pp.
"Policy briefs are useful influencing tools for think tanks and research institutions. Along with other short items, such as blogs and newspaper articles, they may be the only items from your organisation that busy policymakers will read. This quick guide is aimed at researchers and communications s
...
Le plaidoyer associatif
Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
Pathways for Change: 10 Theories to Inform Advocacy and Policy Change Efforts
Center for Evaluation Innovation (2013), 30 pp.
"This brief lays out 10 theories grounded in diverse disciplines and worldviews that have relevance to the world of advocacy and policy change. These theories can help to untangle beliefs and assumptions about the inner workings of the policy making process and identify causal connections supported
...
Guía para la elaboración de estrategias de comunicación para la incidencia política
Unión Internacional para la Conservación de la Naturaleza (UICN); Centro de Comunicación Voces Nuestras (2012), 53 pp.
Media Advocacy Toolkit
Pasay City: Health and Welfare Philippine NGO Council on Population (2011), 22 pp.
Advocacy and Policy Influencing for Social Change
Sarajevo: Technical Assistance for Civil Society Organisations - TACSO (2011), 225 pp.
Guidelines on lobby and advocacy
Utrecht: ICCO (2010), 52 pp.
Evidence, Messages, Change! An Introductory Guide to Successful Advocacy
New York; London: Open Society Institute; Open Society Foundation (2010), 24 pp.
"This guide outlines important, basic steps to ensure that your advocacy is as effective as possible. It draws on learning within the Open Society Foundations’ network, especially the experiences of our advocacy colleagues, as well as resources from other organizations. Understanding of and engage
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Voice and Accountability Tool: Engagement Framework
CAFOD (2010), 3 pp.
"This tool can be used in different places and for different types of advocacy, and helps CAFOD and our partners to think about the wider context of their work as well as their achievements. The levels are cumulative, and require partner organisations to think through the reasons why they might be c
...
Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
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Media Reform Action Guide: Tools, Tips and Techniques for Promoting Change
Free Press (2008), 63 pp.
"This Media Reform Action Guide is your invitation to rise up, take to the phones, the Internet and the streets to build a better media system. Each chapter in this guide will help make your voice heard on the media issues that matter to you. Whether you’re motivated to fight for a free and open I
...
Click Here for Change: Your Guide to the E-Advocacy Revolution
Oakland, Calif.: PolicyLink (2007), 60 pp.
"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac
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The Advocacy Sourcebook
London: WaterAid (2007), 115 pp.
"The sourcebook covers the following topics: spaces for civil society participation and how to link local, national and international advocacy; the role of WaterAid to improve water supply and sanitation (WSS) in the context of UN Millennium Development Goals (MDGs); building community capacity for
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Campaigning for Freedom of Expression: A Handbook for Advocates
Key Guidance
Toronto: International Freedom of Expression Exchange (IFEX) (2005), 136 pp.
"Section 1 focuses on campaign strategies. Mats Abrahamsson, a former Greenpeace campaign coordinator and founder of the Swedish consultancy Selene, shows you: how to develop a strategic framework for campaigning that helps campaigners choose the activities that can best meet their objectives and av
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Communicating for Change: Strategies of Social and Political Advocates
Lanham: Rowman & Littlefield (2004), 251 pp.
Advocacy in Action: A Toolkit to Support NGOs and CBOs Responding to HIV/AIDS
Brighton; Toronto: International HIVAIDS Alliance;ICASO (2002), 116 pp.
"This toolkit is for people and organisations that support NGOs and CBOs responding to HIV/AIDS in developing countries. These include NGO support programmes, training institutions and individual trainers. The toolkit can also be used by NGOs and CBOs themselves to build skills within their own orga
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Media Advocacy Toolkit: Course Workbook
Windhoek: Media Institute of Southern Africa (MISA) (2002), 80 pp.
"This course is designed to help you to sharpen your media advocacy skills. It is made up of two 2-day workshops. During the first workshop, you will explore the meaning of advocacy. You will also consider the importance of finding and including women’s voices in the media you produce. On Day 2 yo
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The MISA Media Advocacy Toolkit: Facilitators Guide
Windhoek: Media Institute of Southern Africa (MISA) (2002), 100 pp.
