Filter
68
Featured
Free Access
36
Key Guidance
3
Topics
Social Media Marketing & Digital Public Relations
51
Nonprofit Public Relations: Design & Implementation
16
Online Fundraising
7
Nonprofit Public Relations & Marketing
6
Online Marketing, Online Public Relations
6
Social Media
6
Nonprofit Public Relations: Experiences
4
Social Marketing
4
Online Public Relations
4
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Digital Activism, Cyber Advocacy
2
Book Marketing, Branding & Promotion
2
Campaigning
2
Campaigning: Planning & Implementation
2
Crisis Communication
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Nonprofit Management, NGO Management, Management General
2
Behaviour Change Communication
2
NGO Websites
2
Corporate Communications
2
Children & Advertising
1
Digital Advertising, Online Advertising
1
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Social Movements: Communication Strategies & Practices
1
Audience Feedback, Interaction & Participation
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Authoritarian Regimes: Media Systems & Landscapes
1
Campaign Strategies
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Digital Media Campaigns
1
Event Marketing & Communication
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Communication Strategies
1
Development Organizations: Communication Strategies & Media Representation
1
Public Diplomacy, Cultural Diplomacy
1
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
1
Storytelling
1
Human Security Reporting
1
Contents of Media
1
Nonprofit Organizations, NGOs
1
Digital Media Usability
1
Digital Platforms & Intermediaries
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Digital Journalism, Online Journalism
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Search Engines
1
Blogging, Blogs
1
Facebook
1
Journalistic Social Media Use
1
Instagram
1
YouTube
1
Websites
1
Website Design & Development
1
Webinars
1
Evaluation Methods, Evaluation Tools
1
Collaboration
1
Food / Nutrition Communication & Media Representation
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
News
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Local Radios, Local Radio Programmes
1
Local Television
1
Communication Networks
1
Crowdsourcing
1
Organizational Communication, Institutional Communication
1
Social Media Landscapes
1
Financing Media: Customer Payments, Subscription Models, User-Based Financing
1
Crowdfunding
1
Low-Cost Solutions, Low Budget Calculation
1
Police
1
Trade Unions & Labor Movements: Communication Strategies
1
Radio Programming, Programme Structures & Schedules
1
Corruption & Combating Corruption
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Television Programming, Programme Structures & Programme Policies
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guidance
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
...
The Networked Nonprofit: Connecting with Social Media to Drive Change
San Francisco: Jossey-Bass (2010), xix, 201 pp.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
...
The Social Media Marketing Book
Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui
...
Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
...
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
Social Marketing Strategies to Fight Corruption
Economic Development Institute World Bank (1998), 28 pp.
"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
...
