A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
Contains illustrations
CC BY-NC
1 Analysis of the Situation, 17
2 Audience Segmentation, 53
3 Behavior Change Objectives, 77
4 Strategic Approach, 93
5 The Message Brief, 121
6 Channels and Tools, 139
7 Management Plan, 165
8 Evaluation Plan, 193
9 Summary, 221
Appendices, 1-1
2 Audience Segmentation, 53
3 Behavior Change Objectives, 77
4 Strategic Approach, 93
5 The Message Brief, 121
6 Channels and Tools, 139
7 Management Plan, 165
8 Evaluation Plan, 193
9 Summary, 221
Appendices, 1-1
