"The purpose of this guide is to highlight research, theories, models, and research-driven recommendations that will help ensure effective communication strategies for organizations worldwide. The Institute for Public Relations has reviewed more than 100 research articles to assemble this guide. Bel ... ow are 17 Key Findings, which are all backed by research discussed in more detail within the guide." (Executive summary and key findings, page 1) more

"Advancements in technology have made it difficult for people to discern real posts, sites, or videos from fake ones. To help, IPR has created “10 Ways to Identify Disinformation—A Checklist” to help people think before they link: 1. Who is the author or source? 2. How current is the source? 3 ... . Who shared this source? 4. Does the headline match the content? 5. Are the topics trying to create division or distrust? 6. How did the post make you feel? 7. What evidence supports the claim? 8. Does it sound like a joke? 9. Have you verified the information? 10. “Do I really know enough to share this?" (https://instituteforpr.org) more

"Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers ... the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape." (Publisher description) more