Filter
4
Text search:
Tien-Tsung
Lee
Topics
Soap Operas & Telenovelas
2
Female News Sources
2
Female Opinion Leaders, Politicians, Decision Makers
2
Gender Representation & Stereotypes in the Media
2
Media Use: Women, Female Media Audiences
1
Television Use: Women
1
Marriage & Partnership
1
Media Reception & Effects: Women
1
Media Effects
1
Television Reception & Effects
1
Language
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Gendering Leadership in Vietnamese Media: A Role Congruity Study on News Content and Journalists’ Perception of Female and Male Leaders
Journalism & Mass Communication Quarterly, volume 95, issue 3 (2018), pp. 565-587
"This study combines two research methods to explore how female leaders are portrayed in the news in Vietnam, and Vietnamese journalists’ perception of female and male leaders. Content analysis indicated that female leaders are under- and misrepresented. Female leader sources seldom appear in the
...
Gender Stereotypes Against Female Leaders in the Vietnamese Media
Oxfam (2017), 52 pp.
"The frequencies of female leaders being sourced in the news were far lower than those of male leaders, especially in the government sector. This demonstrates that female leaders are disappointingly under-represented in the news despite their contribution and participation in the workforce. Female l
...
Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women’s Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 1-2 (2013), 23 pp.
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
...
Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women's Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 2 (2013), pp. 308-330
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
...
