"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi ... ons that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts." (Publisher description) more

"Foundations of Community Journalism is the first and only book to focus on how to understand and conduct research in this ever-increasing field. With chapters written by established journalism scholars and teachers, this book provides students and researchers with an understanding of the multiple m ... ethods applied to the study of community journalism, such as historical, social-scientific, cultural/critical, and interdisciplinary approaches. It explains what community journalism is as a research concept and offers a range of different methods and theories that can be applied to community journalism research. Although there are numerous “how-to” community journalism manuals for students and newspaper editors, none focuses on how to conduct research into community journalism." (Publisher description) more