"Social media platforms are increasingly looked at as means to investigate social phenomena like collective events, issues or causes. Digital methods – techniques exclusively focused on online data and shaped by the environment hosting these data – have become part and parcel of these investigat ... ions, often approaching platforms as hybrid assemblages of users, infrastructures, and algorithms. In its ‘online groundness’, this type of digital methods research, however, often tends to skim over the socio-cultural, contextual dimension of both wider social phenomena and social media uses and practices. In this paper, we advance a threefold contribution aimed at both sparking future efforts to address this limitation and aligning digital methods inquiry with contemporary epistemological debates that counter universalistic views of platforms and data. First, we question the degree to which digital methods can inform social investigations of collective events, issues or causes. Second, we advance a digital methods paradigm that addresses platforms as socio-cultural artifacts rather than hybrid assemblages. Finally, by reflecting on how we accessed, handled, and explored 9,000 Instagram visuals and around 400,000 Facebook comments to understand influences on middle class understandings of food consumption in Brazil and South Africa, we illustrate a way to design culturally sensitive digital methods research built on ‘quanti-quali’ practices." (Abstract) more

"By investigating the content of 62 blogs from four different ideological streams, this study specifically focuses on the Cuban blogosphere to address the question of how political consciousness and potential for collective action may emerge in blogging practice. Findings show that (1) critical eval ... uations, personal narratives and traditional socialist rhetoric mix as the raw materials of an emerging online political debate; (2) this particular mix varies depending on the political leaning of the bloggers; (3) the potential for collective action is very limited mostly due to the lack of a strong agency component among critical bloggers and the still heavy presence of an outdated socialist rhetoric among state-aligned bloggers." (Abstract) more