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Audience Feedback, Interaction & Participation
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Edutainment Television Programmes
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Child Health, Mother & Child Care Communication
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Health Campaigns: Experiences
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Health Radio Programmes
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HIV / AIDS Communication
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‘It is Guiding Us to Protect Ourselves’: A Qualitative Investigation Into Why Young People Engage with a Mass-Media HIV Education Campaign
Culture, Health & Sexuality, volume 25, issue 7 (2023), pp. 803-817
"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus
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Effect of a Mass Radio Campaign on Family Behaviours and Child Survival in Burkina Faso: A Repeated Cross-Sectional, Cluster-Randomised Trial
Lancet Global Health, volume 6, issue 3: e330-341 (2018), pp. 330-341
"Media campaigns can potentially reach a large audience at relatively low cost but, to our knowledge, no randomised controlled trials have assessed their effect on a health outcome in a low-income country. We aimed to assess the effect of a radio campaign addressing family behaviours on all-cause po
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