"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring ... conducted as a part of manual preparation. The introduction provides elementary information about that research. The second section of the manual deals with the project design. Setting up a monitoring mission is a complex process, which includes methodological considerations that have to be worked out in the initial phase. Along with project objectives, it deals with the formulation of research questions, material selection, sampling and the development of coding instruments. The third section refers to organisation of the monitoring mission itself. It emphasises the importance of training, setting inter-coding reliability procedures and the pilot study. The data collection discussion concludes with control and data preparation for processing. Data processing is a focus of the fourth section. It indicates how raw data is transformed into research findings, and explains procedures of cross-referencing. Once processed, data is ready for interpreting and reporting. The final stage of the research is the report along with a finalised presentation of the major findings in an appropriate form. Its structure follows from the research purposes, and if necessary, there can be more than one report from the project." (Structure of the manual, page 13) more