"This guide aims to equip media organisations and professionals with the necessary tools and insights to increase gender balance in their content. It should help you to: understand the importance of gender balance in content; identify the different ways in which the media gender stereotypes; underst ... and how to avoid gender stereotyping; develop organisational strategies to improve gender balance in content; identify suitable metrics and tools to track their progress; learn from successful initiatives that have been implemented by other news organisations." (Page 3) more