"Climate and Sustainability Communication builds upon traditional approaches to understanding the role of mass media in shaping social issues by amplifying diverse perspectives of opinion leaders, as well as voices of those affected by climate and sustainability issues. From South Korea and China, t ... o the United States and Zambia, the studies reported in this book—compiled using a variety of formal research methods, including content analysis, interview, and survey—emphasize cultural orientation and global implications of climate and sustainability concerns and issues. The contributors explore the cultures, geographies, and media systems underpinning climate and sustainability campaigns emerging around the world, how we theorize about them, and the ways in which media are used to communicate about them. The way in which complex problems and opportunities associated with globalization and power inequities interplay with climate and sustainability communication requires creative, interdisciplinary, approaches. This book opens new conversations for integrating scholarly arenas of mass media communication, science and environmental communication, political communication, and health communication, as well as their respective theory and research method sets." (Publisher description) more

"Using a controversial issue in South Korea, a government plan to relocate the administrative capital, this study examines attribute agenda setting. Linking survey data to an analysis of news coverage, more specifically, the article explores how television news has influenced the way the public eval ... uates the plan and its various attributes, i.e. potential benefits and problems of the relocation. Findings support the idea that the media could increase public salience of certain attributes by placing them more prominently in news coverage. An important outcome of attribute agenda setting was its priming effect. Issue attributes emphasized in the media were functioning as important standards by which the audience evaluated the plan. These findings, taken together, enhance the intercultural validity of attribute agenda setting by demonstrating that the theory can be applied to South Korea, a country with a unique cultural tradition." (Abstract) more