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Strategic Communication Applied to Catholic Church: The Internal Factor
In: Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches
Evandro Oliveira, Ana Duarte Melo, Gisela Gonçalves (eds.)
Wilmington, Delaware; Malaga: Vernon Press (2016), pp. 169-189
"The scope of this paper is to present an innovative internal communication strategy applied to non-profit organisations, such as religious institutions. Strategic communicational principles led to the design of a Vocational Pastoral Teams Kit, implemented in the north of Portugal, to reinforce the
...
Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches
Wilmington, Delaware; Malaga: Vernon Press (2016), 308 pp.
"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o
...
Comunicação, desenvolvimento e sustentabilidade
Covilhã: Livros LabCom (2014), 196 pp.
