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Ronald
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Rice
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Health Campaigns: Monitoring & Evaluation
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HIV / AIDS Communication
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Behaviour Change Communication
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Health Campaigns: Concepts & Strategies
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Health Campaigns: Effects & Effectiveness
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Health Campaigns: Experiences
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Health Campaigns: Planning & Implementation
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Campaigning
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Behaviour Change Campaigns
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Campaigning: Evaluation, Monitoring, Impact Assessment
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Campaigning: Experiences
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Campaigning: Planning & Implementation
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Development Communication Campaigns
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Social Marketing
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Cybercultures
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Edutainment Campaigns: Experiences
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Edutainment Health Programmes
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Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
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Digital Media Research, Digital Communication Research
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Internet / Social Media Law & Regulation
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Digital Political Communication
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Online Media & Internet Economics
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Civic Education: Use & Role of Media
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Humour, Parody, Satire
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Environmental Communication
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Biodiversity Communication
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Meta Evaluations, Cluster Evaluations
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Health Communication
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Cancer Prevention, Cancer Communication
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Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
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Indigenous Peoples, Indigenous Population
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Persuasive Communication
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Research in Media & Communication
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The Handbook of International Trends in Environmental Communication
New York; London: Routledge (2022), xxv, 514 pp.
"Bringing together theoretical, methodological, and practical chapters, this book presents a unique opportunity for environmental communication scholars to critically reflect on the past, examine present trends, and start envisioning exciting new methodologies, theories and areas of research. Chapte
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Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), 383 pp.
The Oxford Handbook of Internet Studies
Oxford: Oxford University Press (2014), xx, 607 pp.
"Internet Studies has been one of the most dynamic and rapidly expanding interdisciplinary fields to emerge over the last decade. The Oxford Handbook of Internet Studies has been designed to provide a resource in this area, bringing together scholarly perspectives on how the Internet has been studie
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look in
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Health Communication: Strategies for Developing Global Health Programs
New York: Peter Lang (2013), vii, 383 pp.
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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Public Communication Campaigns
Berverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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