mediadev library

"Broadcast media has a particular fascination with stories that involve risk and health crisis events-disease outbreaks, terrorist acts, and natural disasters-contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities f ... more

"It is widely acknowledged that a livelihoods approach provides a useful, logically consistent framework for thinking through the complex issues influencing the lives of the poor. In particular it draws attention to ways in which policies, institutions and decision-making processes influence resourc ... e access and ownership, and determine strategic livelihood options available to poor households. Information and communication systems are crucial in this regard, both in generating information required by the rural poor to make decisions on livelihood strategies, and in generating information required by institutions responsible for making decisions about policies and processes that affect those strategies. In each case, it is only through improved information that individuals and institutions can make informed choices about the opportunities and constraints associated with agriculture-based strategies. However, improved information alone is not sufficient for improved decision-making. Decision-making is a political process and promoting multi-stakeholder participation in decision-making processes is a key concern. Furthermore, different stakeholder groups each have specific information needs and delivery preferences. Highly differentiated information needs assessment is essential in order to effectively support decision-making at different levels. It is evident that effective promotion of poverty reduction and food security requires changes in institutions and attitudes, knowledge and information levels, processes and skills. Improved understanding of the capacity of decision-makers at different levels to make use of the information provided is key for the identification of appropriate systems and institutions for the delivery of relevant information. Enhancing the quality and quantity of information also relies on attention to the flow of information, such as the means of communication, format and content. Information can potentially have a catalytic role but much depends on its reliability and relevance to the needs of particular user groups. There is a necessary trade-off between the level of technical detail involved in information collection and analysis, and the practical usefulness of that information. Standardisation of techniques of information collection, storage and presentation is important, both to improve efficiency in information handling within agencies and also to ensure that information can be used externally by other agencies, thereby facilitating greater cross-sectoral communication and coordination. Equally important is developing effective means of prioritising information needs at different levels. Improved information can enable people to better defend their interests and articulate their needs; it increases their bargaining power and ability to influence decision-making processes which affect them. Transparency is equally important if information is to empower people to make better decisions. Improved communication systems can enable individuals to organise as groups and use information to hold institutions and authorities accountable." (Executive summary, page vi) more

Risk and Health Communication in an Evolving Media Environment

Livelihoods Approaches to Information and Communication in Support of Rural Poverty Elimination and Food Security

Rural Radio in Agricultural Extension: The Example of Vernacular Radio Programmes on Soil and Water Conservation in N. Ghana