"Radio broadcasting is an important means for reaching, informing and engaging rural communities in the Philippines. Many households in fact rely on radio for their information and communication needs. Media practitioners are therefore important actors in the communication process, especially in com ... municating to communities about climate change, agriculture and food security. Most of the times, however, media practitioners and rural broadcasters do not have the skills and technical knowledge to report effectively and efficiently about these subjects. The PFRB initiative to hold seminar workshops on reporting climate change and related issues for rural broadcasters and information officers of government agencies in the Philippines aimed to address this gap. As one of the outcomes from the media seminar workshop series conducted by CCAFS-SEA in the Philippines, Vietnam, Laos and Cambodia, the PFRB workshop series discussed climate change and agriculture in the context of the communities wherein the broadcasters work. It also enhanced their skills in packaging technical information in messages that appeal to their audiences, the rural communities." (Conclusion, page 19) more