"Development actors tend to pay media to publish content that often is just their PR material in disguise. It’s time to rethink a practice that undermines both independent journalism and the aid sector’s credibility." (Introduction)

"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups ... from 18 different countries wished they had when they first started out. It includes lessons learned, advice for successful growth and perhaps most importantly, how to sustain a startup's success. The handbook presents a three-step approach: the start phase, growth phase and the media viability phase. It highlights an approach that focuses not only on revenue streams — an area that many startups put too much emphasis on — but aspects of the business such as human resources and audience engagement, which are crucial for achieving media viability. Each chapter of the handbook explores one of the three steps in depth. In the first chapter, we hear from six startups in the Middle East and North Africa (MENA). They share their experiences of turning an idea into a reality and share the knowledge they learned during the start phase focusing on revenue streams, audience engagement, collaboration and donors' motives. In chapter two, seven startups from the Asia region dive into structure and growth. There is a particular focus on diversifying revenue streams, staffing and internal organization, identifying a core mission and capitalizing on your strengths. Chapter three features eight startups from Latin American countries who impart their knowledge on sustaining the success they have achieved. It rounds up the important lessons that digital media entrepreneurs should carry with them at all times. Community building, producing a quality product and involving the whole team in decision making processes are key." (Publisher description) more

"Today, a typical journalist in Africa is a professional workshop attendee. Non-governmental organisations from every sector “train” journalists in their subject matter, often with content conceived in Western capitals by people with no experience in journalism or in the target countries. Journa ... lists go from workshop to workshop, turning up long enough to collect their per diems and write a puff piece. This approach is as costly as it is regrettable. In one African country, a media-development organisation with which I have worked spent more than $1-million of taxpayer money to produce a one-hour program on governance, which was then aired on community radio, its content so sanitised to appease local officials that few people tuned in. But even more problematic was the distortion to the domestic media market. To produce the program, the NGO recruited ten top journalists from established outlets and paid them as much as ten times their normal salary. Once the project was over, most of the journalists quit their old jobs in search of better pay in the aid and government sectors. From my experience, most African journalists know how to report a well-sourced story. What they lack are the resources to put this knowledge to use. The deficiencies of African media are best addressed as a business challenge, not a training problem." (Author) more

"Few aspects of Liberian society have suffered more under UNMIL than the media, which is critical for any young democracy but all the more so for one emerging from civil war. The U.S. Agency for International Development (USAID), the U.N. mission itself, and other donors have spent more than $10 mil ... lion since 2003 to develop a robust independent media market capable of holding Liberia’s leaders accountable — only to watch UNMIL turn around and build a media behemoth that monopolized the country’s talent, resources, and audience, making it impossible for smaller outlets to compete. UNMIL Radio, the U.N. mission’s flagship media outfit, has a budget of $1.4 million this year — more than the annual revenue of the country’s commercial media combined. We are not aware of a media market in any other democratic country where one player so dominates all others in terms of revenue and resources. And there’s a massive misrepresentation at the heart of UNMIL Radio’s presence in Liberia. Although it now masquerades as an independent media outlet, operating in the same radio space as other news providers and delivering a product that looks like that of other news providers, the U.N. shows little interest or aptitude for the hard, dirty work of independent journalism. It claims to set a standard for journalism in the country but then fails to deliver on the industry’s most important responsibility — holding leaders, not just Liberia’s but the U.N.’s own, to account." (Introduction) more

"[...] Few aspects of Liberian society have suffered more under UNMIL than the media, which is critical for any young democracy but all the more so for one emerging from civil war. The U.S. Agency for International Development (USAID), the U.N. mission itself, and other donors have spent more than $ ... 10 million since 2003 to develop a robust independent media market capable of holding Liberia’s leaders accountable — only to watch UNMIL turn around and build a media behemoth that monopolized the country’s talent, resources, and audience, making it impossible for smaller outlets to compete. UNMIL Radio, the U.N. mission’s flagship media outfit, has a budget of $1.4 million this year — more than the annual revenue of the country’s commercial media combined. We are not aware of a media market in any other democratic country where one player so dominates all others in terms of revenue and resources. And there’s a massive misrepresentation at the heart of UNMIL Radio’s presence in Liberia. Although it now masquerades as an independent media outlet, operating in the same radio space as other news providers and delivering a product that looks like that of other news providers, the U.N. shows little interest or aptitude for the hard, dirty work of independent journalism. It claims to set a standard for journalism in the country but then fails to deliver on the industry’s most important responsibility — holding leaders, not just Liberia’s but the U.N.’s own, to account." more