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Pieter
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African Media and Communication: Foundational Conversations
Oxford; New York: Routledge (2025), 380 pp.
"This book provides an important set of critical reflections from a selection of foundational scholars of African media and communication studies through biographical method. The book interrogates the center of mainstream academic scholarship by providing the foundational history and origins of an A
...
Mapping BRICS Media
London; New York: Routledge (2015), xvii, 272 pp.
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Measuring Media Audiences
In: Media Studies: Media Content and Media Audiences, Vol. 3
Pieter J. Fourie (ed.)
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
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Questionnaire Surveys in Media Research
In: Media Studies: Media Content and Media Audiences, Vol. 3
Pieter J. Fourie (ed.)
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Media Studies: Media History, Media and the Society
Cape Town: Juta, 2nd ed. (2007), xxviii, 436 pp.
