Filter
2
Text search:
Juan-Jose
Igartua
Topics
Audiences & Users
1
Audience Research Methods
1
Audience Research: Concepts & Experiences
1
Digital & Social Media Use, Internet Use
1
Fans, Fandom, Fan Cultures
1
Narratives, Narrative Structures
1
Edutainment Television Programmes
1
Media Effects
1
Media Reception
1
Persuasive Communication
1
Language
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Journals
Output Type
Los estudios de la audiencia: De la tradición a la innovación
Barcelona: Gedisa (2021), 261 pp.
"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat
...
Identification with Characters, Elaboration, and Counterarguing in Entertainment-Education Interventions Through Audiovisual Fiction
Journal of Health Communication, volume 21, issue 3 (2016), pp. 293-300
"The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the a
...
