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Health Campaigns: Planning & Implementation
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A Field Guide to Designing a Health Communication Strategy

Gael A. O'Sullivan, Joan A. Yonkler, Win Morgan, Alice Payne Merritt
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
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How to Select and Work with an Advertising Agency: Handbook for Population and Health Communication Programs

Rachel H. Greenberg, Jim R. Williams, Joan A. Yonkler, Gary B. Saffitz, José G. Rimon
Baltimore: Johns Hopkins Center for Communication Programs (1996), xii, 125 pp.