"1. Social Media Users in MEA (Middle East and Africa) spend the most time on social networks, averaging over 3.5 hours per day. Internet users in the MEA have an average of 8.4 social media accounts, research reveals. UAE, with an average of 10.5 accounts, has “the highest number of social media ... accounts per person globally. 2. Top TikTok influencers grew their fanbase by an average of 65%, between February and August 2020, with the highest engagement rates in Bahrain, Oman and Saudi Arabia. Few influencers have successfully crossed over from other platforms. 3. Egypt is the 9th largest national market for Facebook in the world, with 44 million users, by October 2020. Turkey is the only other MENA country in the Top 20, with 37 million users. 4. Four MENA Countries, Saudi Arabia (17.9 million users), Turkey (9.7m), Iraq (9.6m) and Egypt (8.9m) are in the 13 largest national markets for Snapchat worldwide. Audiences are continuing to grow, highlighting the importance of the app. 5. 79% of Arab Youth say they get their news from social media. That’s up from 25% in 2015 [...]" (Executive summary) more

"This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper ide ... ntifies important insights from social media’s development over the previous year. Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike. Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region. Meanwhile, the importance of social video and visually-led social networks, continued to grow. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption." (Introduction) more