Filter
2
Text search:
Amy
Jo
Coffey
Topics
Advertising Effects & Impact
1
Advertising Markets & Industries
1
Audience Research Methods
1
Audience Research: Online Surveys
1
Audience Research: Planning & Implementing Surveys
1
Digital & Social Media Use, Internet Use
1
Media Use, Media Consumption
1
Mobile Phone Use
1
Algorithms & Big Data
1
Hispanic Americans, Hispanic Media
1
Television News
1
Media Landscapes, Media Systems, Media Situation in General
1
Press Landscapes
1
Radio Landscapes
1
Television Landscapes
1
Media Management
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Output Type
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
New York; London: Routledge (2023), xxi, 416 pp.
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
...
The Handbook of Spanish Language Media
New York; London: Routledge (2009), xix, 316 pp.
"With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowl
...
