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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
...
The Handbook of Global Health Communication
Chichester: Wiley Blackwell (2012), xx, 658 pp.
"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
...
Medios que mueven: Entretenimiento educativo para el cambio social
Key Guidance
La Haya: Oxfam Novib (2011), 82 pp.
Entertainment-Education Through Digital Games
In: Serious games: Mechanisms and effects
Ute RItterfield, Michael Cody, Peter Verderer (eds.)
New York; London: Routledge (2009), pp. 271-292
"In summary, the present chapter analyzed the role of digital games in the growing practice of entertainment-education. We argued that serious games should not be automatically labeled as E-E digital games just because they include some social content. Connections were drawn between the social inter
...
Pop Culture with a Purpose! Using Edutainment Media for Social Change
The Hague: Oxfam Novib (2008), 53 pp.
"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st
...
Communication of Innovations: A Journey with Ev Rogers
New Delhi: Sage (2006), 260 pp.
"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not onl
...
Media and Glocal Change: Rethinking Communication for Development
Buenos Aires: Consejo Latinoamericano de Ciencias Sociales (CLACSO); Nordicom (2005), 493 pp.
Entertainment-Education and Social Change: History, Research and Practice
Top Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Development and Communication in Africa
Lanham: Rowman & Littlefield (2004), xi, 249 pp.
"This collection of eighteen essays of uneven richness underserved by an overly thin two-page introduction brings together some of the best known names in Development Communication in an attempt to understand African aspirations, experiences, challenges and the place of communication in development.
...
Combating AIDS: Communication Strategies in Action
New Delhi; London; Thousand Oaks: Sage (2003), 225 pp.
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
...
India's Communication Revolution: From Bullock Carts to Cyber Marts
New Dehli: Sage (2001), 297 pp.
Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication
Journal of Communication, volume 50, issue 4 (2000), pp. 31-55
"Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-educa
...
Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania
Journal of Health Communication, volume 5, issue 1, Supplement 1 (2000), pp. 81-100
"Entertainment-education is the process of designing and implementing an entertainment program to increase audience members' knowledge about a social issue, create more favorable attitudes, and change their overt behaviors regarding the social issue. The results of a field experiment in Tanzania to
...
Communicating the Environment: Environmental Communication for Sustainable Development
Frankfurt am Main: Peter Lang (2000), 295 pp.
"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmenta
...
Entertainment-Education: A Communication Strategy for Social Change
Mahwah: Lawrence Erlbaum Associates (1999), 265 pp.
Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
International Communication Gazette, volume 61, issue 5 (1999), pp. 355-372
"The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an enterta
...
International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications
University Press of America (1998), xiv, 328 pp.
Reconstructing the Story of 'Simplemente María', the Most Popular Telenovela in Latin America of All Time
International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15
"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al
...
Harnessing the Potential of Entertainment-Education Telenovelas
International Communication Gazette, volume 51, issue 1 (1993), pp. 1-18
India's Information Revolution
London: Sage (1989), 244 pp.
