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15
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Key Guidance
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Top Insights
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Fundraising
7
Nonprofit Public Relations: Design & Implementation
6
Nonprofit Public Relations & Marketing
5
Financing Nonprofit Organizations
5
Social Media Marketing & Digital Public Relations
4
Online Marketing, Online Public Relations
3
Digital Activism, Cyber Advocacy
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Event Marketing & Communication
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Social Marketing
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Social Media
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Advertising
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Advertising Campaigns
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Digital Media Campaigns
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NGOs & Civil Society Organizations: Communication Strategies & Practices
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Nonprofit Public Relations: Experiences
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Self-Financing
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Online Public Relations
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Budgeting, Cost Calculation, Financial Planning
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Direct Marketing
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Mobile Phone Use for Social Purposes, Mobiles for Development
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Fundraising: Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen
Top Insights
Key Guidance
Wiesbaden: Springer Gabler, 8th ed. (2023), xlii, 728 pp.
"Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 25-jährigen
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2023 Nonprofit Tech for Good Report
Nonprofit Tech for Good (2023), 22 pp.
"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good
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Effective Fundraising for Nonprofits: Real-World Strategies that Work
Berkeley, Calif.: Nolo, 7th ed. (2022), 370 pp.
"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a
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The Ultimate Guide to Hybrid Fundraising Events in 2021
Powered by Professionals (2021), 11 pp.
"In this guide, you'll learn: what a hybrid event is, plus the benefits; how hybrid events are different from, and similar to, virtual & live events; how to plan an event that caters to both in-person and virtual attendees; the different types of non-profit & fundraiser events; pitfalls that you wil
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"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
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Handbuch Fundraising
Wiesbaden: Springer Gabler, 2., aktual. und erw. Aufl. (2020), xiii, 732 pp.
"Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen. Erkenntnisse und Kennzahlen werden praxisorientiert aufbereitet. Ausgewiesene Experten, die sich sowohl wissenschaftlich als auch praktisc
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Global NGO Technology Report 2019
Nonprofit Tech for Good (2019), 33 pp.
"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio
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Praxishandbuch Online-Fundraising: Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
Bielefeld: transcript (2015), 184 pp.
"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
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Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
The Worldwide Fundraiser's Handbook: A Resource Mobilisation Guide for NGOs and Community Organisations
London: Directory of Social Change, 3rd ed. (2009), xii, 324 pp.
"Now in its third edition, this fully revised and updated edition is the essential fundraising handbook for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on establishing ef
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People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
Fundraising: Handbuch für Grundlagen, Strategien und Methoden
Wiesbaden: Gabler, 3. aktual. Aufl. (2006), xxvi, 897 pp.
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
