"The report presents key findings of the research in six countries: Ethiopia, Ghana, Kenya, Tanzania, Uganda and Zimbabwe. Findings were that most people believe public libraries have the potential to contribute to community development in important areas such as health, employment and agriculture. ... However, libraries are small and under-resourced, and most people associate them with traditional book lending and reference services, rather than innovation and technology." (https://www.eifl.net) more

"This marketing guide, therefore, introduces librarians and information professionals to marketing concepts and approaches, helps them to adopt a marketing orientation, and provides them with a step-by-step approach to developing marketing strategies and plans for their libraries or information cent ... res. The guide contains nine chapters and two cases studies." (Preface) more