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Advertising Planning & Implementation
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Radio Advertising
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Television Advertising
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Press Distribution
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Financing Press & Print Media
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Advertising Campaigns
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Advertising Effects & Impact
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Nonprofit Advertising, Advertising for Noncommercial Purposes
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Audience Research Methods
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Digital & Social Media Use, Internet Use
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Print Media Use, Press Readers
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Media Markets
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Press Markets
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Print Media Economics
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Starting Media Outlets, Creation of Digital Businesses
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Language
Document type
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Methods applied
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Manual de planificación de medios: Todo lo que hay que saber para planificar correctamente los medios
Madrid: ESIC Editorial, 6th ed. (2018), 622 pp.
World Press Trends 2014: The Definitive Guide to the Global Newspaper Industry, in Numbers, Trends and Changes
Paris: World Association of Newspapers and News Publishers (WAN-IFRA) (2014), 60 pp.
Advertising in the News: Paid-For Content and the South African Print Media
Capetown: HSRC Press (2007), vi, 70 pp.
Why Bad Ads Happen to Good Causes and How to Ensure They Won't Happen to Yours
Santa Monica, Calif.: Cause Communications (2002), 58 pp.
The Art of Publishing a Newspaper
Bartholomew A. Kodi (English adapt.)
Nairobi: Paulines (2001), 159 pp.
"This handbook is intended for entrepreneurs, promoters, directors and heads of newspapers for whom the press constitutes the main activity and principal source of income. The subject matter is directed to those who have the power to decide the conditions in which they choose or have already chosen
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Créer, gérer et animer une publication
Groupe de recherche et d’échanges technologiques (GRET) (1998), 161 pp.
"Aider à structurer un projet de journal pour lui donner les meilleures chances de succès, contribuer à fixer les responsabilités de chacun, définir les options financières qui lui garantiront longévité et indépendance : tels sont les objectifs de ce manuel qui s'adresse aux porteurs de pro
...
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
Die Presse in Asien und Ozeanien: Ein Handbuch für Wirtschaft und Werbung
München-Pullach: Verlag Dokumentation (1968), 303 pp.
"Dieses Buch enthält Informationen über die asiatische Presse, die Auflagenzahlen, die politischen Positionen, die Art der Leserschaft und die Werbekosten der verschiedenen nationalen Publikationen und andere Punkte - Alphabetisches und geographisches Verzeichnis." (Jean-Marie Van Bol, Abdelfattah
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