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Key Guidance
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Audiences & Users
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Facebook
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Racism in Communication & Media
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Students
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Elderly People: Tailored ICTs & Media
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Climate Change Communication, Climate Journalism
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Developing Countries Reporting & Representation in Foreign / International Media
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International Radio Broadcasting, Foreign Radio Broadcasting
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Media Literacy: Youth
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Design Thinking
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Pop Music
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People with Disabilities: Tailored ICT & Media Products
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Civic Engagement, Citizen & Community Participation
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Magazines
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Digital Wellbeing, Digital Resilience, Digital Mental Health
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Media Psychology, Communication Psychology
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Fear, Anxiety
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Television Programming, Programme Structures & Programme Policies
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Youth, Adolescents
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Language
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Die MedienNutzerTypen und ihr emotionales Profil
Media Perspektiven, issue 11 (2017), pp. 555-566
"Die MedienNutzerTypologie (MNT) liefert eine wissenschaftlich fundierte typologische Segmentierung der Mediennutzergruppen in Deutschland. Sie fügt Menschen mit ähnlicher Prägung zu homogenen Gruppen zusammen. Diese einzelnen MedienNutzerTypen unterscheiden sich trennscharf in Hinblick auf ihre
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Fernsehnutzung der MedienNutzerTypen: Ein Blick in die Lebenswelt der Fernsehzuschauer
Media Perspektiven, issue 1 (2016), pp. 36-47
"Die MedienNutzerTypologie fasst Menschen mit ähnlichen soziodemografischen Merkmalen, Interessen und einer vergleichbaren Alltagsgestaltung zu homogenen Gruppen zusammen. Die Fernsehnutzung der Typen wird davon beeinflusst, wie sie sich in den Tagesablauf einbetten lässt - außerdem spielen pers
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Veränderungen und Grundcharakteristik der MedienNutzerTypen
Media Perspektiven, issue 11 (2015), pp. 482-496
"Die Stärke der MedienNutzerTypologie (MNT) bei der Positionierung und Steuerung von Medienangeboten liegt insbesondere in der Segmentierung von soziodemografisch scheinbar homogenen Gruppen. Spaßorientierte und Zielstrebige gehören zwar der gleichen (jungen) Generation an, unterscheiden sich abe
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The Media's Role in Citizen Engagement: Evidence from Burma
London: BBC Media Action (2014), 8 pp.
"This research presents a picture of a public in Burma that, to varying degrees, lacks knowledge, confidence, motivation and opportunity to participate in governance processes and make their voices heard. However, the study provides objective evidence that a relationship exists between people’s me
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From the Ground Up: Changing the Conversation About Climate Change
London: BBC Media Action (2014), 28 pp.
"[...] The briefing looks at the everyday experience of people living in the world’s most populous continent: Asia. It draws on data from BBC Media Action’s Climate Asia project, which interviewed more than 33,000 people in seven countries – Bangladesh, China, India, Indonesia, Nepal, Pakistan
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Look Beyond the Obvious: The Blueprint for Media Strategies in Africa
Nielsen (2013), 13 pp.
Fights, Adapts, Accepts: Archetypes of Iranian Internet Use
Philadelphia, PA: Center for Global Communication’s Iran Media Program Annenberg School for Communication (2013), 24 pp.
"The Internet is one of the few remaining platforms where Iranians can practice some level of open debate, less susceptible to social and political limitations. Research on Internet use in Iran sheds light on a large online community engaged in a diversity of activities and expanding at a significan
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Regional Segment Profiles
London: BBC Media Action (2013), 7 pp.
"In order to understand people’s needs and identify opportunities to communicate with them effectively, Climate Asia has analysed survey data from across the seven project countries – Bangladesh, India, Indonesia, Nepal, Pakistan, Vietnam, and China – and placed people into five discrete segme
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How the Segmentation Analysis for Climate Asia Was Conducted
London: BBC Media Action (2013), 12 pp.
The Marketization of Foreign News
Global Media and Communication, volume 8, issue 2 (2012), pp. 99-115
"Audience segmentation is generally associated with strategic communication (such as advertising and public relations), where content is manipulated to suit reader preferences. News has generally been considered truth-telling unvarnished by such concerns. This article compares how news of the same h
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Die MedienNutzerTypologie 2.0: Aktualisierung und Weiterentwicklung des Analyseinstruments
Baden-Baden: Nomos (2010), 276 pp.
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Grupos socioeconómicos 2008
Santiago de Chile: Asociación Chilena de Empresas de Investigación de Mercado (2008), 36 pp.
Fernsehen und Angstbewältigung: Zur Typologie des Zuschauerverhaltens
Wiesbaden: VS Verlag für Sozialwissenschaften, 3rd ed. (2007), 222 pp.
"Für Studenten sollte nachvollziehbar sein, wie man von bestehenden Ergebnissen zu einer Forschungsidee, von dieser zu theoriengestützten Untersuchungsstrategien und durch diese über die Interpretation der Ergebnisse zu einem mehr oder weniger konsistenten Erkl/irungsmodell kommt. Aus diesem Grun
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Marketing de periódicos y revistas
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.
Die MedienNutzerTypologie: Ein neuer Ansatz der Publikumsanalyse
Baden-Baden: Nomos (2003), 320 pp.
"Dieser Sammelband umfasst 19 Beiträge zu den Themenkomplexen: Entstehungsgrundlagen und Konstruktionsprinzip der MedienNutzerTypologie; Ergebnisse für Hörfunk, Fernsehen, Online und den Werbemarkt; Medienübergreifende Handlungsmuster im Alltag; Typologische Analyse des Nutzungsverhaltens in aus
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An Essential Link with Audiences Worldwide: Research for International Broadcasting
Berlin: Vistas; Deutsche Welle (2002), 234 pp.
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
Audience Analysis
Thousand Oaks et al.: Sage (1997), x, 166 pp.
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A
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