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Öffentlichkeitsarbeit der Kirche
Hamburg; Stuttgart; Frankfurt am Main: Steinkopf; Gemeinschaftswerk der Evangelischen Publizistik (GEP), 3. völlig neu bearb. Aufl. (1995), 310 pp.
Ausführlich stellt der Band Werbekonzepte, Modelle, Projekte und Aktionen vor, die in den letzten Jahren in der Evangelischen Kirche Deutschlands durchgeführt wurden. Auch die Ergebnisse der Strukturanalyse der Unternehmensberatung Kienbaum werden gründlich diskutiert. Die einführenden theoretis
...
Marketing for Congregations: Choosing to Serve People More Effectively
Nashville: Abingdon Press (1992), 424 pp.
Kirche - Kabel - Kapital: Standpunkte einer christlichen Medienpolitik
Münster: Edition Liberación (1989), 280 pp.
