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Health Campaigns: Monitoring & Evaluation
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Language
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Authors & Publishers
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Methods applied
Journals
Output Type
Tobias and Syd: A research-based podcast audio-drama about tobacco
Radio Journal: International Studies in Broadcast & Audio Media, volume 23, issue 1 (2025), pp. 103-126
"We report on an experiment that used podcast audio-drama as a medium to generate impact from academic outputs in a creative, inclusive and collaborative way. Tobias and Syd was a serialized podcast audio-drama published in January 2023 based on ideas contained in the book Anthropology of Tobacco an
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A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities
Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en
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The Pragmatic Politics of Media Reform: Media Movements and Coalition-Building in Latin America
Global Media and Communication, volume 6, issue 2 (2010), pp. 133-153
"This article analyzes the strategies and the impact of two ‘media movements’ in Latin America — the experiences of civic coalitions working on media policy reform in Uruguay, and advocacy journalism about tobacco control in Argentina — through interviewing the principle actors involved in t
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Internet-Based Smoking-Cessation Aids for Young People: Practical Experience and Current Evidence. Documentation of a FCHE Workshop Held in Berlin, 18-19 September 2008
Cologne: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2009), 95 pp.
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guidance
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
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Public Health Communication: Evidence for Behaviour Change
Mahwah, New Jers.: Lawrence Erlbaum Associates (2002), xv, 435 pp.
Kommunikationsstrategien zur Raucherentwöhnung: Ein Überblick über die Wissenschaftliche Literatur zu diesem Thema
Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.
Communication strategies for smoking cessation: A review of the scientific literature on the subject
Cologne: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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Public Communication Campaigns
Berverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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